Paid Media Lead

WHAT YOU'LL DO

As the Paid Media Lead, you lead full‑funnel media planning and execution by aligning global and local paid‑media activities with commercial goals, optimizing performance, and driving strong results across channels. You have experience of managing large media budgets in the present or past role have a funnel expertise and have driven agency collaboration, oversee high‑quality execution through continuous reviews, performance tracking, and cross‑functional coordination.

Key Responsibilities include:

Media Strategy & Planning

• Lead the formulation of Full-funnel (global and local paid media channels) media strategy & plan for activities along marketing calendar in accordance to set QCP process together with  agency teams, including budget per campaign/channel/week
• Deep understanding of MMM , RBA , Meta, Google platform dashboards to lead projections (Annual, monthly & campaign basis), optimizations (in campaign, monthly, quarterly), KPI tracking.

Media Activation, Optimization & Performance

• Effectively lead media high media budget and help drive strong brand affinity, in mind and aided brand recall, media lead acquisition and retention activations.
• Lead complete mandate from top of funnel to bottom funnel perspective, connecting media / marketing efforts with business driven roles.
• Proper understanding of digital & physical media landscape and capability to execute campaigns in line with business / channel requirement.

Agency Management & Governance

• Conduct onboarding and regular performance reviews for local agencies based on global framework
• Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams.

Please click here for the complete role description

WHO YOU ARE​

We are looking for colleagues with:

• Strong paid media expertise across channels and the full funnel
• Analytical and data-driven mindset
• Strong stakeholder management and collaboration skills
• Commercial mindset with focus on ROI and performance
• 8-10 years’ experience in digital marketing, with strong focus on performance channels
• Proven track record in managing large media budgets and driving ROI-focused campaigns
• Experience managing agency partners

WHO WE ARE​​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

This is a full time position. Apply by sending in your CV in English as soon as possible, but no later than May 24th, 2026. Due to data policies, we only accept applications through career page.