Paid Media Graduate Assistant

Location: Melbourne (Hybrid) • Graduate / Entry Level

Pattern is Australia’s leading ecommerce digital agency, awarded Australia’s Best Digital Agency at the NORA Awards. We’re also the largest seller on Amazon globally, working with world-class brands across all product categories.

We offer perks like 5 weeks of annual leave, hybrid and flexible working, paid parental leave, reduced summer hours, a competitive salary, plus stock options upon joining.

This is an entry-level opportunity designed for a recent graduate passionate about digital marketing and eager to build a career in paid media. You’ll work alongside an experienced team of performance marketing professionals, gaining hands-on exposure across Paid Search, Paid Social, Programmatic, and Affiliate channels for some of Australia’s most exciting ecommerce and retail brands. Reporting to a Senior Performance Account Manager, you’ll learn from the ground up - from campaign builds and budget pacing, to optimisation, reporting, and client communication.

What you’ll be doing::
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Support the setup, trafficking, and QA of paid media campaigns across Google Ads, Microsoft Ads, Meta, programmatic DSPs, and affiliate networks.

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Assist in day-to-day campaign management: budget pacing, bid adjustments, keyword/audience expansion, negative keyword management, and ad copy testing.

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Monitor daily campaign performance and flag anomalies, feed issues, or tracking discrepancies to your manager promptly.

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Pull and format weekly and monthly performance reports using GA4, Looker Studio, and platform-native dashboards; translate numbers into clear commentary.

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Conduct regular competitor and keyword research to surface new opportunities.

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Maintain accurate campaign change logs, budget trackers, and internal documentation in line with team SOPs.

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Contribute to A/B test briefs and assist in reading out test results to the team.

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Collaborate cross-functionally with SEO, Analytics, and Creative teams to ensure campaigns are well-supported and integrated.

What will I need to thrive in this role?:
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A recent graduate (2023–2025) with a degree in Marketing, Commerce, Business, Data Science, or a related field.

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Some prior exposure to digital marketing through internships, university projects, or personal campaigns is a plus - but not required.

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Analytical mindset - comfortable working with data, spotting trends, and drawing conclusions from numbers.

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Comfortable using AI tools to improve productivity and output quality — whether that's ad copy ideation, audience research, campaign analysis, or automating repetitive tasks. Equally important is knowing when and how to apply human judgment: you'll understand what AI gets wrong, how to validate its outputs, and how to prompt effectively to get the best results. Curious, proactive, and always looking for smarter ways to work.

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Strong attention to detail; you notice when things don’t look right and do something about it.

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Clear written and verbal communicator who can explain data simply and confidently.

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Proficient in Microsoft Excel or Google Sheets (pivot tables, VLOOKUPs, basic formulas).

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Highly organised with the ability to manage multiple tasks and deadlines simultaneously.

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Proactive self-starter who asks questions, takes ownership, and follows through.

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A genuine interest in ecommerce, retail, and how paid media drives commercial outcomes.

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Google Ads or Meta Blueprint certifications (or studying toward them) are a plus.

What is the potential for career growth?:
This role is a genuine launchpad. At Pattern, we promote internally and invest in our people. You’ll have a clear progression path from Paid Media Assistant → Executive → Senior Executive → Manager, supported by a structured competency framework, regular coaching sessions, and access to platform certification programmes.

Why join us?:
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5 weeks annual leave plus paid parental leave

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Hybrid and flexible working options

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Three month’s paid parental leave

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Competitive salary and potential stock options

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Training and development plan tailored to your goals

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Work with some of Australia’s most recognised brands across beauty, fashion, home, and lifestyle

How we hire:
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Virtual interview with Hiring Manager

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Take‑home task/project

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Task presentation + interview with Hiring Manager & Peer

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Interviews with broader team

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Interview with General Manager

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Reference checks

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Executive review

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Offer

Interested? We’d love to hear from you!

Applicants must be permitted to work permanently in Australia with no restriction on hours
(e.g., citizen, permanent resident).