Paid Ads Lead

About Tilt 🛸

Tilt’s mission is simple: Make Commerce Alive.

From static store website builders to impersonal marketplaces, today's ecosystem is aging fast. It was built for transactional experiences, not for the new generation of merchants who grow through attention, community and personality.

In the UK alone, millions of shoppers, from sneakerheads and Y2K girlies to collectors and parents, have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings, and hundreds more earn above the UK median income.

And we are just getting started.

Your Mission 🫵

As a Paid Ads Lead at Tilt, you will take the lead on driving growth, predominantly through paid acquisition channels like Google, Instagram and TikTok.

This role demands a strong background in performance marketing, experience managing diverse businesses and budgets, and a results-driven mindset.

You’ll have the opportunity to launch, optimise, and scale campaigns, owning what we envision as a significant growth engine for Tilt.

What You'll Do 👷

Responsibilities (0-3 months):

• Develop an acquisition strategy for Google. Instagram and TikTok (Italy, Spain)

• Analyze competitor strategies and integrate insights into campaigns

• Improve ad ROAS

• Recommend content iterations based on TikTok, Instagram and Google best practices

• Collaborate with creatives to refine and iterate on high-performing ads

• Reporting ownership

Responsibilities (3+ months):

• Optimize campaigns to improve ROAS and scale spend beyond £100k/month

• Test new channels and ad formats to diversify acquisition efforts

• Make product recommendations to support paid acquisition efforts

• Support organic Google, Instagram and TikTok efforts

• Develop in-house influencer marketing function

• Maintain an agile approach to competitor and market trends

• Build or manage external resources to support growth

Requirements 📋

You must be an ambitious, curious, relentless, and no-ego problem-solver who is excited to build the future of shopping.

• 3+ years of experience in performance marketing

• Fluency in English

• Experience scaling budgets from 0-$50k pm, with efficient payback periods

• Ability to work cross-functionally with stakeholders in marketing, partnerships, data, product, and engineering

• A good eye for creatives, with the ability to discern content that speaks to users

• Strong knowledge of tools, running effective campaigns, key metrics and attribution methodologies

• You have an interest in fashion or internet culture, and can stay relevant

Why Tilt 💫

• You’ll be joining a mission-driven team backed by world-class investors (TechCrunch)

• You’ll own meaningful systems from day one, with real scope and autonomy

• You’ll work alongside curious, kind, and wickedly smart teammates

• You’ll help redefine how millions of people shop online

Curious what it’s like to work at Tilt? Start here.

Or just download the app on the UK App Store or UK Google Play and see for yourself.

We welcome applicants from all backgrounds and experiences, and we’re committed to fostering an inclusive, diverse workplace.

If you don’t meet every single requirement in the job description, please don’t be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we’re looking for.

Let us know if you need any adjustments during the application process — we’re happy to help.