Owned Media Specialist

WHAT YOU’LL DO

As an Owned Media Specialist, you will own the strategic planning and execution of H&M’s email and push channel strategy. You will align on cross-functional goals to drive omni sales performance and customer centricity, and focus on customer growth, engagement and retention.

As an Owned Media Specialist, you are responsible for; 

• Managing the day-to-day execution, testing, optimization and reporting of marketing campaigns across Email & Push notifications (app)
• Collaborating with internal stakeholders, such as ecommerce site planners, content editors, brand insights analyst & the loyalty team to deliver best practice communications
• Delivering locally segmented communications to drive new customer acquisition, engagement and conversion, including send timings & frequencyDriving data-led improvements of all eDM campaigns – be the owned channel expert at H&M (analyze results and performance of emails.)
• Identifying new target audiences and grow email lists
• Working closely with the wider marketing team to execute the marketing calendar and deliver on all key product and retail moments (eg. Campaign launches, sales etc)
• Brief email/push details & segmentation in JIRA, liaising with an external agency to schedule sends
• Work closely with internal content team. NB. This role is not responsible for the actual content & copywriting of the email.
• Analyse and report on owned channel KPIs & performance on a weekly, monthly and quarterly basis.
• Own weekly follow-up documents and be confident in presenting results to the wider sales & marketing team.
• Use insights and make recommendations for constant improvement of email/push communications

 

Who You’ll Work With

As an Owned Media Specialist, you’ll report to the Marketing & Communications Manager and be an integral part of our broader Marketing team. You’ll collaborate with a range of key stakeholders—including e‑commerce site planners, content editors, and our Loyalty Specialist—to deliver best‑in‑class communications for H&M Australia. You’ll also partner closely with our regional team to ensure alignment and drive impactful, customer‑focused media execution across all owned channels.

Who You Are

We are looking for people with…

• Strategic experience driving brand & customer growth for different target groups 
• Demonstrated experience within a similar digital marketing role, specifically CRM/ email & push channels
• Demonstrated problem solving skills and the ability to take initiative 
• Exceptional attention to detail
• Google Analytics and JIRA software experience preferred but not necessary
• High level of English both written and verbal

And people who are…

• Strategic thinkers with broad marketing skills.
• Are able to analyse numbers and drive reporting from various sources, with a data driven approach to aid in decision making
• Highly organised and structured, having the ability to coordinate multiple teams is essential

Who We Are

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE ​​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs 
• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

JOIN US​​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​ 

Take the next step in your career together with us. The journey starts here.​​ 

​​*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​​