Owned Media Lead

As the Owned Media Lead at H&M, you plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.

WHAT YOU'LL DO

CRM Planning & Channel Execution

• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and WhatsApp) in line with the local marketing calendar
• Leverage the Marketing Automation Platform (MAP) to enable data-driven, automated customer journeys and campaign communications across CRM channels
• Oversee Global E-mail and Push activities to ensure global and local comms are aligned

Customer Data, Content Personalization & SEO

• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
• Support Commercial team with SEO actions

Cross-Functional Collaboration & Membership Activation

• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni-channel consistency
• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
• Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines

WHO YOU ARE

You bring a background in marketing or digital communication, with strong analytical skills and solid experience in CRM or digital channel management. You communicate clearly, manage stakeholders effectively, and feel confident using data, platforms, and tools to deliver targeted and impactful customer communication.

• 5–7 years of experience in CRM, or media planning (preferably in retail or e-commerce)
• Degree in Marketing, Comms., Business or related field
• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficient in campaign performance tracking and reporting tools
• Excellent communication and stakeholder management skills

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible but no later than 25th May, 2026. 

This is a full-time permanent position and it is based in our Copenhagen Support Office. 

Take the next step in your career together with us. The journey starts here.​ 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​