Organic Growth Lead

Role Overview:

As one of the most senior members in the team, you are responsible for delivering results on our largest clients as well as supporting, developing and growing the Organic Team to be one of Europe’s finest. You are a key contributor to driving organic innovation, fostering growth for both the team and yourself. You lead on our clients' organic strategy, by consistently consulting with key stakeholders, working collaboratively with specialists to deliver overarching plans, alongside confidently reporting on performance and success.

Purpose:

To support the agency’s mission in providing exceptional and holistic digital marketing services, with a focus on organic search

To drive innovation, collaboration, and alignment with the company’s strategic goals

To embody and promote the company’s values and maintain a positive workplace culture

To support with sales and marketing efforts, client satisfaction, and product development initiatives

Responsibilities:

Owns overall organic strategy and roadmap for clients, leading organic strategy within our client facing squads

Thinking beyond Google - producing strategies which extend across the entire organic search ecosystem

Manages organic strategies end-to-end including research, implementation and reporting

Acts as the lead organic contact on a wide variety of client accounts, ensuring best practice is consistently adhered to

Prioritises activities across the organic team based on client’s performance, KPI’s and impact.

Identifies new opportunities and connects organic plans to business plans

Contributes to organic thought leadership and delivers industry and specialist insights that are valued by our clients and peers

Performs high standard of SEO deliverables such as keyword research based on SERP intent, content on-page optimisations, cannibalisation audits, performance analysis etc.

In-depth understanding of ‘best-in-class’ technical SEO audits, identifying and subsequently helping clients fix any issues.

Works closely with:

Digital PR, Paid Media and Content Teams developing and implementing content, technical solutions and Unified Search strategies.

The Creative Team, ensuring Organic best practices are being implemented

The Paid Media Team, developing integrated search strategies for clients.

The Development Team, ensuring organic and SEO best practices follow best practices.

The Account Managers and Sales Teams, supporting with new business and upsell opportunities, including large client pitches

The Head of Organic Search in identifying service improvements and contributing to the objectives of the Organic team as well as mentoring and training peers

Communication & Collaboration:

Foster open communication and teamwork across departments

Engage in regular check-ins and updates with team members, ensuring alignment on project goals and timelines

Build strong relationships with clients and stakeholders, ensuring satisfaction and clarity on project deliverables

Consults with clients and reports on organic performance tied to business goals

Coaching & Mentoring

Peer Review the work of other team members, providing guidance, mentorship, and performance feedback.

Ensure that all projects are delivered on time and within scope

Develop and implement team strategies that support both client objectives and agency goals

Manage the allocation of resources for your clients to optimise productivity.

Product Development & Innovation:

Contribute to the development of new digital products and services

Bring innovative ideas to enhance current offerings, ensuring they align with market trends and client needs

Ensure seamless integration of new tools and processes

KPIs:

All KPIs are measured monthly and targeted quarterly.

Project Success & Timeliness:

Completion of projects within agreed timelines and budgets

Achievement of project goals and client satisfaction metrics

Performance:

Personal employee engagement and adoption of people initiatives and tools

Professional development progress

Meeting or exceeding performance review expectations

Client Satisfaction:

High levels of client satisfaction based on feedback and results

Client retention and account growth

Innovation & Product Development:

Contribution to new product ideas, processes, or services

Implementation and success of innovative solutions or improvements

Collaboration & Communication:

Quality of communication and collaboration within and across departments

Positive feedback from team members and stakeholders

Achieving a good to outstanding talent review score

Requirements:

Strong communication and collaboration skills

Ability to work in a fast-paced, dynamic environment

Understanding of digital marketing trends and best practices

Proven SEO background, minimum of 5 years experience in a similar role

Works in unity with others to meet client goals and retain client accounts

Ability to thrive and enjoy a dynamic environment whilst juggling multiple projects in parallel

Takes ownership in getting any issues resolved

Embodies and practices radical candour - the ability to give effective constructive feedback to team members and colleagues when required

Sets up their colleagues for success as standard, being the teammate everyone wants by their side

Keeps up to date with SEO industry trends and developments

Confident in cascading experience and knowledge to the rest of the team

Enjoys, thrives and creates environments which encourage open communication, teamwork, trust and creative thinking

Comfortable and confident in being recognised as an expert both internally and externally

Experience using industry tools such as Google Search Console, GA4, Ahrefs, Screaming Frog and SparkToro

Marketing:

In this role, you will be expected to contribute both independently and collaboratively at the department level to drive the overall success of our marketing efforts. You will play an active role in thought leadership initiatives that support lead generation and help maximise the department’s impact. This includes contributing to a range of activities such as blogging, content creation, event support, and other marketing tasks. Your proactive involvement in these areas will be key to ensuring we consistently deliver high-quality marketing outputs and fully leverage the capabilities of the department.

Key Marketing Responsibilities:

Collaborate with the marketing team to provide insights and ideas for campaigns and content

Stay informed on the latest digital marketing trends, sharing knowledge with colleagues and clients

Assist in executing marketing campaigns and content that drive results and meet client KPIs

Be involved with thought leadership initiatives, promoting yourself and Hallam through a variety of channels

Workplace Culture:

At Hallam, we believe that a positive and inclusive workplace culture is the foundation of our success. Every employee plays a crucial role in fostering this environment by embodying and promoting our company values in their daily work and interactions. Whether collaborating with colleagues, engaging with clients, or driving innovation, we expect our team members to champion integrity, respect, and creativity. Together, we are committed to building a workplace that encourages growth, inclusivity, and excellence, ensuring that our values are reflected in everything we do.

Key Workplace Culture Responsibilities:

Uphold and embody the agency’s core values in daily work and interactions with clients and colleagues

Promote a positive, inclusive, and dynamic workplace environment

Support initiatives that enhance employee engagement, learning, and well-being

BCorp:

You will play a pivotal role in promoting the overall success of the Company. As a key leader, you are expected to act in good faith to advance the Company’s mission of benefiting its members, while also having a material positive impact on society and the environment. Your decisions will be made with careful consideration of long-term consequences, the well-being of employees, and the nurturing of strong relationships with clients, suppliers, and other stakeholders. Additionally, you will ensure that the Company maintains a reputation for high standards of business conduct and operates in a manner that positively impacts the community and the environment. You will also ensure fairness among all members of the Company while driving its strategic objectives forward.