Organic Department Manager (SEO & GEO)

Organic Department Manager (SEO & GEO)

We’re looking for an experienced digital marketing leader to own and evolve our organic marketing department. You’ll own the team's output, from strategy and performance to team development and operational excellence.

The Role

This isn’t just a management role. You’ll be responsible for shaping how organic marketing works at DOM, including GEO, SEO, CRO, and related services, and ensuring our clients see meaningful, measurable growth.

That means:

Setting direction, not just managing tasks

Improving systems, not just maintaining them

Developing people, not just overseeing them

You’ll work primarily internally with your team, while also working day-to-day on a few key client accounts.

What You’ll Own

Lead the organic marketing function

Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)

Ensure our work drives real business outcomes and not just rankings or traffic

Stay ahead of industry changes (including AI-driven search) and translate them into action

Build and improve systems

Develop and refine processes and workflows that improve efficiency, quality, and scalability

Identify gaps in execution, tools, or capabilities and proactively implement solutions

Lead initiatives that strengthen service offerings and elevate team performance

Drive client success

Oversee performance across client accounts and proactively review strategy

Diagnose issues, identify root causes, and implement solutions

Ensure clear, consistent communication of results and insights across teams

Lead and develop the team

Manage, mentor, and grow a team of 5–10 organic marketing specialists

Foster a culture of accountability, collaboration, and curiosity

Provide clear feedback, coaching, and development opportunities

Ensure work meets high standards through quality assurance and process adherence

What Success Looks Like

The organic department consistently delivers strong, measurable results

Processes are efficient, scalable, and continuously improving

Team members are growing, engaged, and performing at a high level

Clients trust the strategy and direction of our work

Who You Are

You’re an experienced digital marketing leader who’s ready to take ownership of a function.

5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals

3+ years of experience managing and developing a team

Strong expertise in technical SEO, content strategy, and performance analysis

Deep understanding of how SEO connects to broader business outcomes

Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush

You’re also:

Highly accountable: you take ownership of outcomes

Driven: you take initiative, push things forward, and don’t wait to be told what to do

Systems-oriented: you naturally look for ways to improve how things work

Adaptable: you stay ahead in a fast-changing space

Detail-oriented: without losing sight of the bigger picture

Curious: you want to understand the why behind performance

It’s a Plus If You…

Have experience building or evolving SEO processes or service offerings

Have worked with AI tools or automation to improve workflows

Have agency experience or managed SEO programs at scale

Have experience with advanced analytics or reporting systems

About DOM

Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won’t be out-communicated.

We’re a mid-sized agency where you can actually move the needle. You’ll work with a team that’s collaborative, accountable, and serious about doing great work (while still being people you enjoy working with).

We also take our “No Jerks” policy seriously.

How We Work

Flexible, hybrid schedule

Work remotely 4 days per week, with in-office collaboration on Thursdays (10am–3pm)

We operate on a standard 40-hour week, with flexibility in your schedule as long as you’re online during core hours

From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones

Compensation & financial benefits

Competitive salary + annual performance-based increases

401(k)

Health & wellness

Medical, dental, and vision coverage

Short-term disability

Time off & balance

PTO + Paid holidays + floating holiday

Annual volunteer day

Parental leave

Growth & development

Ongoing training and development

Clear structure and alignment through EOS (Entrepreneurial Operating System)

Team & culture

“No Jerks” policy

Regular team events and collaboration

Ready to Apply?

If you’re excited to lead, build, and drive meaningful impact through organic marketing, we’d love to hear from you.

Direct Online Marketing is an Equal Opportunity Employer (EOE).