Optimization Lead

Realize your potential by joining the leading performance-driven Ad-Tech company!

As an Optimization Lead on the Dynamic Ads team in our Budapest office, you’ll play a vital role in maximizing the performance of our customers’ campaigns. You will turn data into actionable insights, identify opportunities for improvement, and drive measurable impact. You’ll work closely with cross-functional teams to ensure campaigns exceed expectations, while continuously learning and applying best practices to optimize results. This role is perfect for someone who thrives on problem-solving, analytics, and making a direct impact on client success.

To thrive in this role, you'll need:

• 5+ years of Technical experience (digital media preferred).

• Very strong analytical skills to collect business intelligence by monitoring/identifying trends with data.

• Good relationship management skills.

• Fluency in English .

• Strong analytical skills with a data-obsessed and proactive approach to solving complex problems.

• Experience with collaborating with Product, R&D and Business teams.

• Strong ability to turn numbers into insights, and a proactive approach.

• Ability to effectively prioritize and manage tasks within a fast-paced environment.

Bonus points if you have:

• University degree in a technical area.

• Experience in mentoring and leading junior team members.

• Ability and willingness to work with AI tools for campaign analytics and performance optimization

How you’ll make an impact:

• Monitor the performance of dynamic campaigns and analyze key metrics and performance indicators to identify areas for client improvements.

• Proactively identify trends, patterns, and anomalies in campaign data to inform optimization strategies.

• Implement optimization techniques to improve campaign performance, including bid adjustments, targeting adjustments, and creative optimizations.

• Conduct A/B testing and experimentation to refine campaign elements and improve results.

• Generate internal and external reports on campaign performance, highlighting key insights and actionable recommendations.

• Collaborate with account managers to align campaign objectives, messaging, and target audiences.

• Attend client calls to gain a deeper understanding of their needs and perspectives (POV).

Why Taboola?
If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.

• Well-being: Competitive benefits and well-being programs tailored to the region.
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.

• Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Taboola is the world’s leading recommendation platform with a strong financial background reaching over 500 million daily active users. The company, listed on NASDAQ (ticker: TBLA), had 1.91 billion USD (cca. 650 billion HUF) revenue in 2025. We acquired the Hungarian personalization start-up, Gravity R&D in 2022, to be the basis of our Central European R&D development center, into which we are now seeking candidates for this role.

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