Onboarding Program Manager

About Hightouch

Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance.

Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.

Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

Overview

We're hiring an Onboarding Program Lead to own the strategy, delivery, and continuous improvement of how we ramp new sales talent at Hightouch. You'll be responsible for designing world-class onboarding experiences, personally coaching new hires, measuring what great looks like, and ensuring every seller has what they need to succeed from day one.

You'll own our in-person onboarding bootcamps, build scalable coaching frameworks, establish clear ramp KPIs, and partner closely with sales leadership to iterate on what's working. The ideal candidate brings 4-6+ years of sales enablement or sales management experience with a track record of building high-impact onboarding programs that measurably accelerate time-to-productivity. This is a high-visibility role that directly shapes how we scale our revenue organization.

Key Responsibilities

Program Design & Delivery

• Own end-to-end design and facilitation of sales onboarding bootcamps, including our multi-day in-person cohort weeks

• Deliver core training sessions on product, sales methodology, competitive positioning, and industry/persona-specific messaging

• Build and iterate onboarding curriculum that balances foundational knowledge with practical, hands-on application

• Create certification standards and competency assessments that validate readiness for various sales motions

Coaching & Rep Development

• Conduct 1:1 coaching sessions with new hires to accelerate ramp and address individual development needs

• Shadow new sellers on calls and provide actionable feedback on discovery, demos, and deal progression

• Partner with frontline managers to ensure consistent coaching standards and seamless handoff post-onboarding

• Identify common struggling points and build targeted interventions to address capability gaps

• Run regular onboarding check ins with new hires

Measurement & Continuous Improvement

• Define and track key onboarding metrics including time-to-first-meeting, time-to-close, ramp attainment, and certification completion

• Analyze cohort performance data to identify what differentiates top performers from those struggling to ramp

• Conduct regular feedback sessions with recent hires and their managers to capture insights for program iteration

• Build business cases for program investments using data on productivity gains and revenue impact

Cross-Functional Partnership

• Collaborate with Product Marketing on competitive intelligence, product releases, and market positioning updates

• Work with Sales Leadership to ensure onboarding aligns with current priorities, territory strategies, and go-to-market focus

• Partner with the Revenue Enablement Program Specialist on logistics, content updates, and operational execution

• Coordinate with Strategic Partner teams (Snowflake, Databricks, etc.) on co-sell enablement integration

Required Qualifications

Experience & Background

• 4-6+ years in sales enablement, sales training, or frontline sales management with proven ability to develop talent

• Direct experience designing and facilitating onboarding programs for B2B SaaS sales teams

• Track record of coaching individual contributors with measurable improvements in performance and ramp velocity

• Experience working with sales methodologies (MEDDPICC, Command of the Message, Challenger, SPIN, etc.) and translating them into practical application

Core Competencies

• Strong facilitation and presentation skills with ability to engage diverse audiences and make complex topics accessible

• Coaching mindset with ability to diagnose capability gaps and deliver targeted, actionable feedback

• Data-driven approach to program optimization with comfort analyzing performance metrics and deriving insights

• Proven ability to build trust and credibility with sales leaders and individual contributors alike

• Bias toward action and iteration. Comfortable shipping programs quickly and refining based on feedback

Nice to Have

• Experience in Customer Data Platform, data/analytics, or martech space

• Familiarity with tools like Gong, Seismic, Salesforce, and conversation intelligence platforms

• Background managing enablement for high-growth organizations scaling from Series B through IPO

• Direct selling experience in enterprise B2B software

Salary Range

The salary range for this position is $125,000- $150,000 USD per year, which is location-independent. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.