On Premise Musketeer - Alexandria

The Musketeer – On Premise is the face of the brand in the On Premise environment (bars, cafés, restaurants, clubs, Universities, and hospitality venues). The role is responsible for driving distribution, visibility, and consumption of the company’s products within Alexandria by building strong relationships, identifying growth opportunities, and executing impactful sales and marketing initiatives that deliver measurable business results.

Account & Relationship Management

• Build and maintain long-term partnerships with key On Premise accounts including outlet owners, managers, bar staff, promoters, and distributors.
• Act as a trusted business consultant to accounts, providing insights to grow mutual business value.
• Ensure premium brand image and execution across all assigned outlets.

 

Territory Ownership & Market Development

• Own and deeply understand the On Premise territory, including trends, competitors, key consumption occasions, and influencers.
• Identify new business opportunities and expand distribution within assigned areas.
• Develop and execute territory plans aligned with company strategy and targets.

 

Sales Growth & Activation

• Drive volume growth through effective activations, promotions, and visibility initiatives.
• Identify the right sales and marketing occasions where the brand should be present (brand & product).
• Ensure correct product availability, pricing alignment, and compliance with company standards.

 

Event & Activation Execution

• Support and execute on-premise events and third-party activations (e.g., nightlife events, festivals, etc.) in line with brand guidelines.
• Ensure all activities are approved, documented, and aligned with ROI objectives.
• Deliver premium execution that enhances brand image and increases consumption.

 

Planning, Reporting & Coordination

• Plan weekly and monthly activities effectively, prioritizing high-impact outlets and opportunities.
• Track and report daily field activities, market feedback, new openings, and competitor insights.
• Collaborate closely with internal teams (Sales, Marketing, Distribution) to ensure smooth execution and long-term sustainability.

• Bachelor’s degree.
• Minimum 2 years of experience in Sales, On Premise, FMCG, hospitality, or a related field.
• Previous experience in HORECA market is a strong advantage.
• Strong communication, negotiation, and relationship-building skills.
• Commercially aware with a solid understanding of sales fundamentals and basic financial concepts.
• Analytical mindset with the ability to assess sales data and customer performance.
• Self-motivated, proactive, and able to work independently in a fast-paced, field-based environment.
• Highly organized with strong planning and prioritization skills.
• “Street smart” with strong cultural and social awareness of different customer segments.
• Ability to adapt communication style and professional presence based on audience and environment.
• Full working knowledge on MS Office.
• Ability to work flexible hours, including evenings and weekends, as required by the On Premise environment.