On Premise Marketing Specialist

The On Premise Marketing Specialist is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximise the impact of image-building and consumption-driving initiatives.

The On Premise Marketing Specialist plays a key role in enabling field teams by training and equipping them with consumer and trade marketing tools and concepts, ensuring best-in-class execution across availability, visibility and activation at the POS.

As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.

On Premise Consumer Marketing Management

• Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment
• Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations
• Develop national consumer activation strategies across physical and digital touchpoints
• Co-create engaging and high-impact content with agencies for different segments, accounts and events

On Premise Trade Marketing Management

• Analyze consumer, customer and trade insights to identify opportunities and translate them into actionable marketing plans
• Define product offer strategies (including Red Bull, Mixes and Infusions) to drive consumption and relevance across occasions
• Develop and manage the POS portfolio, ensuring the right tools and placement strategies to maximize impact at the POS
• Lead the development of tailor-made solutions and manage production agencies for high-quality execution materials
• Drive the creation of new POS tools and activation concepts to increase consumption frequency across segments and touchpoints
• Ensure best-in-class field execution by enabling and guiding field teams, while tracking and evaluating executional standards
• Deliver strong communication frameworks and materials to ensure consistency and clarity across all On Premise touchpoints
• Maximize visibility by driving “Look Like #1” standards through impactful, differentiated and premium execution
• Develop consumption-driving assets including product, price and activation communication with compelling creative output

On Premise Business Impact & Cross-Functional Collaboration

• Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance
• Support the achievement of key business KPIs such as distribution, visibility and consumption
• Translate consumer, customer and trade insights into scalable concepts and strategic actions
• Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution
• Take ownership of selected initiatives, managing projects end-to-end from ideation to execution
• Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment

• 3–4 years of experience in FMCG marketing within a commercial environment
• Experience in On Premise (HORECA) trade marketing and event activations
• Strong commercial acumen with an understanding of sales and financial drivers
• Proven ability to translate insights into actionable marketing plans
• Strong understanding of field dynamics and ability to translate strategy into effective execution
• Experience managing external agencies and production partners
• Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners
• Proven ability to manage projects end-to-end, from ideation to execution and evaluation
• Strategic and innovative thinking with a hands-on, solution-oriented mindset
• Performance-driven mindset with the ability to track, evaluate and optimize marketing activities
• Entrepreneurial mindset with a strong sense of ownership and accountability
• Proficiency in MS Office; comfortable working within digital tools and platforms