On Premise Marketing Manager

Lead, develop, and implement initiatives that build the Red Bull brand and consumption with both the consumer and industry in the On Premise. The role is highly focused on growing the relevance of Red Bull across all segments of the On Premise and converting this relevance into consumption. The On Premise Marketing Manager is a strong collaborator, interfacing with all key stakeholders to maximize the impact of and leverage major image building and consumption driving initiatives. The position is also responsible for training and enabling field teams to activate to the highest standard POS tools and concepts, ensuring increased availability, visibility and activation. The On Premise Marketing Manager is a key contributor to the annual On Premise business plan, by identifying and defining insights that lead to new, implementable activities, programs, and strategies, as well as subsequently developing appropriate strategies and tactics.

MANAGEMENT & LEADERSHIP OF ON PREMISE MARKETING 

• Responsible for executing and adapting the international marketing guidelines according to the market needs.
• Support and enable field teams to implement tools and concepts. 
• Peer to the national Red Bull Marketing Team (cross-departmental collaboration).  
• Translation of national research results, initiatives, and insight generation into new actions, activities, programs, and strategies.
• Permanent observation of market trends and active search for new business opportunities in the market.
• Strength-based team development and leadership with effective onboarding, training, and development of high performance team.

CONSUMER MARKETING

• Development of initiatives and the translation of national campaigns into the On Premise.
• Delivery of scalable and highly impactful initiatives, which are all designed to win consumers, build consumption habits, and build the Red Bull brand. 
• Ideation, creation, and activation of consumer-facing Red Bull events
• Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).

 

INDUSTRY MARKETING

• Initiatives and concepts (from events to experiences, incentives, and others) that increase share of mind with industry stakeholders, including venue (bar) staff, decision makers, owners, and influencers, all resulting in increased sales. 
• Develop performance driving concepts that will be engaging for the industry, resulting in a higher share of mind and overall sales in accounts and at events.
• Ensure a strong and effective network with external agencies, key influencers, national decision makers, event organizers, and the local scene searching for new collaboration opportunities. 

TRADE MARKETING

• Management and allocation of the POS portfolio.
• Development of marketing activation strategy for On Premise segments like Bars, Clubs, HORECA, Catering, QSR, Delivery, etc, together with different On Premise stakeholders, with focus on insights and segment marketing plans. 
• Development of activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Universe.
• Represent On Premise Marketing in customer facing meetings with key partners.

FESTIVALS & 3RD PARTY EVENTS

• Responsible for national event & festival strategy.
• Own and develop partnerships with key suppliers (For example, event logistic suppliers, production agencies, and bar services)
• Joint responsibility, together with the field teams, for executing marketing activities and POS activations in keeping with the international strategy at Red Bull events, festivals, and 3rd party events.

 

5+ years of marketing and/or sales experience.

In-depth knowledge of bars, clubs, and festivals, and the broader On Premise.

Knowledge of the On Premise industry and trade is required.

Solid understanding of sales processes.

Strong planning and project management competencies.

Proven ability to translate strategies into execution.

Strong leadership and team management.

Self-motivated, passionate, ambitious, and a creative mind.

Exceptional communication skills, including presenting and training abilities.

Commercial awareness and acumen (understanding of sales and finance processes).

Strong analytical skills (analyse consumer, sales, and customer data).

Self-motivated, innovative, solution-oriented mindset, self-directed, do-it-now” attitude, flexible, and able to work under pressure in a fast-paced team environment.

Red Bull Hungaria Kft. is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).