Omnichannel Business Partner

Omnichannel Business Partner

Location: São Paulo, Brazil

Description

Act as a strategic leader in Sanofi Brazil's omnichannel transformation, responsible for orchestrating personalized and integrated experiences throughout the customer journey. The Omnichannel Business Lead will serve as the bridge between local business areas and global hubs, ensuring execution excellence, adoption of innovative technologies, and maximization of commercial impact.

 Strategic Leadership & Planning:

- Develop and lead local omnichannel strategy aligned with Go-To-Market (GTM) archetypes and global/local portfolio priorities

- Build comprehensive omnichannel plans and strategic partnerships focused on customers (HCPs, HCOs, Payers, Clinics, Patients, and other stakeholders)

- Act as strategic partner to Global Business Units (GBUs), translating engagement plans into effective omnichannel journeys

 Campaign Management & Execution:

- Orchestrate multichannel campaigns with focus on personalization, dynamic segmentation, and continuous data-driven optimization

- Promote standardization of processes, content governance, and operational excellence across campaigns, websites, and social media

- Manage interface with execution hubs, ensuring quality, agility, and consistency in deliverables

 Digital Transformation & Technology:

- Lead adoption of global platforms and tools such as Turing and DAI_Vinci, promoting digital transformation and automation

- Drive innovation through strategic use of Artificial Intelligence for project management and data analysis

- Ensure seamless integration of omnichannel technologies and platforms

 Performance & Analytics:

- Monitor KPIs and generate actionable insights in partnership with Analytics and Performance teams for continuous optimization

- Establish measurement frameworks and success metrics for omnichannel initiatives

- Drive data-driven decision making across all omnichannel activities

Individual Contributors

• Maintain knowledge and comply with Ethics and Integrity principles, Sanofi policies, and codes of conduct that regulate the pharmaceutical market.

• Comply with and promote Sanofi's Health, Safety, and Environment (HSE) policies, with the objective of preventing accidents, avoiding health risks, promoting employee well-being, and reducing environmental impacts resulting from work activities.

• Support Sanofi's Diversity and Inclusion strategy and initiatives to ensure that all employees and partners are treated with respect and receive equal opportunities.

About you

Education & Experience:

- Bachelor's degree in Business Administration, Marketing, Communications, Engineering, or related fields

- Solid experience in digital marketing, multichannel campaigns, and/or digital transformation

- Experience in complex corporate environments, preferably in pharmaceutical or consumer goods sectors

 Technical Skills:

- Proficiency in tools such as Salesforce Marketing Cloud, Power BI, CMS, Veeva, and similar platforms

- Strong analytical capabilities, strategic vision, results orientation, and excellent communication skills

- Advanced English proficiency (mandatory)

 Core Competencies:

- Strategic thinking and business acumen

- Cross-functional collaboration and stakeholder management

- Project management and execution excellence

- Customer-centric mindset

- Adaptability and change management

 Preferred Experience:

- Experience with GloCal (Global + Local) operating models

- Participation in organizational transformation projects

- Familiarity with agile methodologies and change management frameworks

- Strategic utilization of Artificial Intelligence for project management and data analysis

 Additional Assets:

- Experience in pharmaceutical industry regulations and compliance

- Knowledge of healthcare ecosystem and stakeholder dynamics

- Certification in relevant marketing or digital platforms

Why you should choose us :

- Opportunity to lead cutting-edge omnichannel transformation in a global pharmaceutical leader

- Collaboration with international teams and exposure to best-in-class technologies

- Career development in a dynamic, innovation-driven environment

- Contribution to improving patient lives through enhanced healthcare experiences

Chase the Progress. Discover the Extraordinary.

• Progress wouldn't be possible without people; people from different backgrounds, in different locations, performing different roles, but all united by a common goal: the desire to make miracles happen. You can become one of these people. Seek change, embrace new ideas, and explore all the opportunities we have to offer. Chase progress and discover the extraordinary with us.

• At Sanofi, we offer equal opportunities to everyone, regardless of race, color, ancestry, religion, gender, nationality, sexual orientation, age, citizenship, marital status, disability, or gender identity.

• Watch our ALL IN video and learn about our Diversity, Equity, and Inclusion initiatives at sanofi.com!

Please Note the Following:

• Always prioritizing the safety and well-being of our employees, proof of COVID-19 vaccination is an essential requirement for all employees and is included in the list of onboarding documents.

#LI-LATAM

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!