Officer, Integrated Marketing Communications, Personal & Private Banking

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

To contribute to and support the creation and implementation of winning Integrated Marketing Communication (IMC) campaigns, that capitalises on opportunities to acquire and retain clients and enhance commercial value for the Bank as part of an IMC team. To contribute to marketing excellence, innovation, partnerships, and collaboration in the Bank whilst aligning to the Group standards.

• Bachelor’s degree in Business, Commerce, Marketing or equivalent.
• Certifications in Marketing are an added advantage

Experience

• 2-3 years’ experience in supporting the implementation of innovative marketing campaigns and content that resonate with target audiences. Working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM. Using data and metrics to inform campaigns and measure performance.
• 2-3 years’ experience working in a project environment, prioritising tasks and meeting deadlines in a fast-paced environment.
• 2-3 years’ experience working cross-functionally with teams to align marketing efforts with overall business goals
• 1-2 years' experience in research and analysis of data to support team and business decision making through an insights driven approach

Key Job Functions

• Partner closely with the relevant business stakeholders to execute client & product events through robust planning and coordination of activities.
• Collate client insights and research to provide design inputs into marketing initiatives and IMC plans, contributing to data-led and client behaviour informed initiatives.
• Implement digital, direct and above the line marketing campaigns per the IMC plan, driving a collaborative and well-coordinated approach to ensure campaign objectives are achieved.
• Develop agency briefing documents to enable the development of creative concepts and messaging in support of IMC plans.
• Conduct media planning activities specific to the campaign to fulfil marketing campaigns, working closely with media agencies to provide required inputs.
• Support the ongoing review and renewal of physical space branding which includes but is not limited to Branches, Services Centres, Suites and Offices as a brand custodian

Behavioural Competencies

• Generating Ideas
• Meeting Timescales
• Team Working
• Taking Action
• Interacting with People

Technical Competencies

• Target Audience Engagement
• Measuring Marketing and Communication
• Brand and Product Activations
• Understanding of Financial Services
• Developing an Effective Media Mix
• Analysing and Interpreting Information
• Digital Media and Advertising
• Marketing Campaign Planning
• Physical Branding Best Practices