Off-Page Growth Specialist

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Position Summary

At Property Finder, organic growth is driven not only by content and technology, but by how the brand is perceived, referenced, and trusted across the market. We are looking for an Off-Page / PR Growth Specialist to lead PR-driven growth initiatives that strengthen our authority, visibility, and credibility across external channels.

This role sits within the Product-Led Growth function and reports directly to the Product-Led Growth Director. The focus is strongly weighted toward PR, earned media, market perception, audience engagement, and authority building, with SEO acting as the framework through which impact is measured.

The ideal candidate brings a strong PR / communications mindset, understands how narratives spread across digital ecosystems, and can translate perception, engagement, and earned visibility into sustainable organic growth.

Key Responsibilities

PR-Led Off-Page Growth (Primary Focus)

• Own and execute PR-led off-page growth initiatives that strengthen brand authority and organic visibility

• Build and maintain relationships with journalists, publishers, editors, bloggers, and authoritative platforms

• Lead outreach efforts to secure earned media coverage, authoritative mentions, and citations

• Identify and convert unlinked brand mentions into trust and authority signals

• Support ethical citation and reference opportunities on platforms such as Wikipedia, strictly following editorial standards, and knows in depth how to power the entity on the web.

Market Perception & Brand Authority

• Monitor and analyse market perception, brand sentiment, and narrative positioning across digital channels

• Conduct social listening and external signal monitoring to identify opportunities, risks, and emerging conversations

• Identify how audiences talk about the brand, products, and categories — and translate insights into PR and growth opportunities

• Proactively shape narratives that reinforce trust, expertise, and authority in priority markets

Audience Engagement & Community Presence

• Engage authentically with high-signal communities (e.g. Reddit, forums, industry platforms) to build credibility and organic advocacy

• Identify opportunities for audience engagement that naturally lead to brand mentions and citations

• Support community-driven references and discussions without promotional or spammy behaviour

SEO Alignment & Growth Measurement

• Translate PR, engagement, and perception efforts into measurable SEO and growth outcomes

• Collaborate with Content and Technical SEO teams to align external authority signals with priority pages and themes

• Monitor authority growth, external signal quality, competitive positioning, and brand mentions using SEO and analytics tools

• Support backlink audits and quality assessments in partnership with SEO stakeholders

• Connect PR activities to measurable growth signals (authority, visibility, demand capture, engagement)

• Evaluate which external signals (mentions, narratives, communities, publishers) drive meaningful organic impact, not just coverage

• Use data to prioritise PR efforts toward high-leverage opportunities rather than volume-based outreach

Insight-Led PR & Opportunity Identification

• Analyse market, audience, and search demand signals to identify PR-worthy narratives, data points, and angles

• Identify unique data, trends, and insights that can be transformed into earned media, citations, and authority signals

• Work with Product, Data, and Growth teams to surface non-obvious insights (market shifts, user behaviour, demand patterns) that resonate with media and communities

• Assess which stories, insights, or narratives are most likely to earn credible coverage, references, and organic amplification

• Continuously test, learn, and refine PR angles based on performance, engagement, and downstream organic impact

Cross-Functional Collaboration

• Work closely with Content, Brand, PR, Product, and Data teams to develop PR-worthy, insight-led assets (reports, market insights, data stories)

• Partner with the Product-Led Growth team to align off-page initiatives with broader growth strategy and business priorities

• Knows in depth all things data, to showcase it in the PR campaigns, working closely with the data team to prepare the data briefs for data rich content messaging.

The Person

Required Skills & Experience

• 3+ years of experience in PR, digital PR, communications, earned media, or authority-building roles

• Strong understanding of market perception, audience sentiment, and brand narrative management

• Proven experience securing earned media, authoritative mentions, or citations through relationships and pitching

• Experience with social listening, audience insight gathering, or reputation monitoring

• Excellent written and verbal communication skills

• Working understanding of SEO principles and how off-page signals influence organic growth

• Analytical mindset with the ability to connect perception and engagement signals to performance outcomes

• Highly organised, proactive, and comfortable owning initiatives end-to-end

• Strong analytical and problem-solving mindset, able to turn data and signals into PR opportunities

• Experience working with data, insights, or research to support earned media or authority-building initiatives

• Comfortable collaborating with analysts, product managers, or growth teams to extract meaningful narratives

Nice to Have

• Experience in marketplaces, classifieds, or high-traffic consumer platforms

• Exposure to data-led PR or insight-driven storytelling

• Familiarity with SEO tools (Ahrefs, Semrush, similar)

• Exposure to AI-assisted research, outreach, or monitoring workflows

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First

• Data Beats Opinions, Speed Beats Perfection

• Optimise for Impact

• No Ostriches Allowed

• Our People, Our Power

• The Biggest Risk is Taking no Risk at All

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