OBU New Assets Director - GU/Gyn, GI/HBC, Hema

• Asset Strategy & Positioning: Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit; ensure clear articulation across internal and external stakeholders.
• Insight Generation: Lead customer research, market landscaping, and unmet needs assessments to inform asset strategy, brand architecture, and messaging; synthesize clinical insights into actionable marketing plans.
• Go-to-Market & Launch Excellence: Build integrated global launch plans (milestones, channels, content, resourcing), establish launch KPIs, and oversee execution readiness in partnership with regions; drive pre-launch disease education and stakeholder engagement.
• Cross-Functional Leadership: Chair cross-functional asset marketing forums; align with R&D on target product profile and label strategy, with Medical on evidence generation and scientific narrative, and with Market Access on value/price strategy and payer evidence needs.
• Prelaunch marketing shaping: Closed work with medical team to disease education and treatment
• Competitive & Scenario Planning: Lead competitive intelligence, scenario modeling, and contingency plans; prepare response strategies for competitor launches, guideline changes, and market disruptions.
• Market Access & Pricing Support: Partner on value story, objection handling, budget impact modeling, and payer communication tools to secure timely access and optimal reimbursement.
• Driven launch excellent: track prelaunch KPI and make sure all KPI is on track.
• Governance & Compliance: Ensure all marketing activities meet regulatory, legal, ethics, and promotional code requirements; manage review processes and risk mitigation.
• Budget & Vendor Management: Own marketing budgets for assigned assets; select and manage agencies and vendors to deliver high-quality, on-time outputs.
• People Leadership: Lead and develop a small team of asset marketers and matrix partners; foster a culture of collaboration, curiosity, and high performance.

Date Posted

13-3月-2026

Closing Date

28-5月-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.