NPM Digital Campaign Associate, Sponsorship

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

Intro to Position

National Public Media (NPM) is the sponsorship subsidiary of NPR, working with brands, agencies, producers and broadcasters to develop campaigns that deliver on sponsor objectives while fueling the mission of public media. It serves as the exclusive sponsorship representative for the NPR network, which reaches 46M people weekly across platforms, and designs multi-market campaigns with public media stations around the country. National Public Media is committed to excellence in audience research, measurement tools, product design and creative consultation and production for each of its brand and station partners.

The Digital Campaign Associate role is key to a successful sponsor’s experience once an order has been greenlit. The Advertising Operations department, where this role sits, works directly with NPR’s sales, marketing, finance, legal, and design teams to bring to life digital advertising campaigns that generate results for sponsors.

This role actively collaborates with sales, production, and site development to ensure the accurate trafficking, implementation, and delivery of campaigns for NPR’s Sponsors.

Candidates should have a strong interest in digital media and digital sponsorship, and should be comfortable communicating with NPR’s various sponsors, many of which are Fortune 500 companies. Learn about some of our sponsors here: http://nationalpublicmedia.com/npr/

An ideal candidate should have a strong interest in digital media, digital sponsorship, ad tech, data analysis or podcasting, as well as an enthusiasm for public media, its mission and its programs.

Responsibilities

A Campaign Associate manages between 25-35 campaigns that are in various stages of the post-sale cycle. This is a client-facing role, where this position will interact directly with sponsors, often responding to time-sensitive requests with revenue at stake. The orders a Campaign Associate is responsible for may range from $30k-$400k. The day-to-day of campaign management includes:

Pre-Launch Campaign Work:

• be an expert on and communicate details about product specs, required assets and data capabilities to support a positive client campaign experience post-sale

• manage banner, podcast and tag asset deadlines to ensure an on-time campaign launch

• provide expertise on a number of different tracking vendors, measuring performance, ad quality, attention, brand lift, etc.

• verify that assets comply with NPR’s Digital Guidelines and submit voice talent and host read scripts to be recorded for podcast placements.

• secure custom NPR-created asset approvals from clients/agencies ahead of launch

• reserve inventory and accurately set up sponsorship campaigns in the ad servers

• facilitate several time-sensitive “quick start” campaigns each quarter (launching within 48 hours after receiving buy confirmation and creative assets).

Campaign Maintenance During the Flight:

• support clients with their reporting and measurement needs

• provide deliverables to sponsors at intervals throughout the campaign including things like: launch confirmation, screenshots, air checks, monthly campaign highlights, daily/weekly data delivery reports, etc.

• execute creative or tag refreshes

• provide support on time-sensitive requests from sponsors (delivery reporting, creative/copy changes, technical product questions, etc.)

• reconcile monthly billing in our order management system to ensure clients receive accurate and timely invoices

• proactively monitor campaign pacing every week using NPR’s data management tool

• strategize and troubleshoot any campaign under delivery with stakeholders on the sales and planning teams

• provide recommendations optimizations to address under delivery to sponsors to guarantee the campaign delivers in full – often requiring urgency due to upcoming campaign end dates. Delivering all planned revenue is a key performance metric for this role.

Post-launch Wrap Up:

• providing final campaign delivery reports and billing confirmation

• build client relationships and facilitate renewal conversations by helping the sponsor evaluate attribution performance and other sponsor KPIs compared to NPR benchmarks

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

Minimum Qualifications

The ideal candidate will have strong writing skills, experience navigating projects with multiple deadlines, be eager to problem solve and to get in the weeds with data.

• 2 – 4 years’ work experience in marketing or advertising

• Must have excellent written and verbal communication skills, previous experience in a customer service or client-facing role a plus

• Must be proficient in MS Excel and comfortable working with large data sets, pivot table experience a plus

• Experience operating under time pressure urgency and fielding time-sensitive requests from clients/stakeholders

• Must have attention to detail, ability to work independently and as part of a larger team, previous experience with project management involving multiple stakeholders a plus

Preferred Qualifications

• Experience in ad-serving platforms such as Google Ad Manager 360, Megaphone or AdsWizz a plus

• Experience working with data visualization tools or performance data analysis a plus

• Experience working with third party tags, attribution or research tag vendors a plus, including: GCM, Amazon Ads/Sizmek, Spotify Ad Analytics, Claritas, Barometric etc, a plus

Education Requirements

• Bachelor's degree or equivalent in work experience

Work Location & Requirements

• NPM Hybrid Permitted: This is a hybrid permitted role. Some aspects of this role include duties that are better performed at an NPR facility. The employee will be required to be in the office at the Washington, D.C. location at least 10 days a year. The employee must also reside in an NPM-supported location based on the number of on-site days they choose.

Required Skills/ Competencies

• Project Management: Must have project management experience and excellent written and verbal communication skills. Ability to collaborate on a large team in a fast-paced environment with large amounts of money at stake.

• Numbers-Focused: Must be proficient in MS Excel and comfortable working with math, formulas and data.

• Organization Skills: Must have attention to detail, ability to work independently and ability to manage multiple priorities at a time.

Job Type

• This is a full-time, exempt position.

Compensation

Salary Range The U.S. based anticipated salary range for this opportunity is $57,000-61,000 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.

NPM Benefits: NPR offers access to comprehensive benefits for NPM employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPM’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPM employees.

Does this sound like you? If so, we want to hear from you.

#LI-Hybrid

The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
NPR Pay Range
$57,000—$61,000 USD

NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

If you are a person with a disability needing assistance with the application process, please reach out to [email protected].

You may read NPR’s privacy policy to learn about how NPR may handle information you submit with any application.

Want more NPR? Explore the stories behind the stories on our NPR Extra blog. Get social with NPR Extra on Facebook and Instagram. Find more career opportunities at NPR.org/careers.