New Store Development Assistant Manager

4P’s, headquartered in Ho Chi Minh City, Vietnam, operates 40 worldwide restaurants. Our main restaurant, Pizza 4P’s, has 35 stores in Vietnam and manages global franchises like IPPUDO and ABOUT LIFE COFFEE BREWERS. Our core products are food and beverages, specifically pizza, with key differentiators of "House-made cheeses", "Earth-to-people" and "Omotenashi" hospitality.

Pizza 4P’s is an innovative Vietnam-based Japanese Italian pizza restaurant that started in Vietnam with a simple yet powerful mission: “Delivering Wow, Sharing Happiness”. We are known for crafting artisanal pizzas, homemade cheese, and unique East-meets-West flavors while embracing sustainability and community impact at the heart of everything we do. Today, we operate restaurants across Vietnam, Cambodia, Japan, India and Indonesia, and continue to grow with a vision of bringing people together through memorable dining experiences.

I. ROLE PURPOSE

The New Store Development Assistant Manager supports the expansion strategy by identifying prime locations, managing the end-to-end site acquisition process, and coordinating with cross-functional teams to ensure new stores are launched on time, within budget, and aligned with brand standards.

II. KEY ACCOUNTABILITIES

1. Site Sourcing & Market Analysis Identify and evaluate potential locations to ensure high-visibility and high-traffic sites that align with the brand’s expansion map.

• Conduct market research and feasibility studies for new potential territories and specific sites.

• Analyze demographics, competitor presence, and foot traffic to forecast sales potential.

• Maintain a healthy pipeline of prospective sites through networking and broker management.

2. Lease Negotiation & Legal Documentation Secure favorable commercial terms and manage the documentation process to mitigate risks and ensure long-term profitability.

• Lead negotiations with landlords and developers regarding rental rates, fit-out periods, and lease terms.

• Coordinate with the Legal department to review and finalize Lease Agreements and related contracts.

• Ensure all licensing and permitting requirements for new sites are initiated and tracked.

3. Project Coordination & Stakeholder Management Act as the central point of contact between internal departments and external partners to drive the store opening timeline.

• Collaborate with Construction, Design, and Operations teams to ensure site technical requirements are met.

• Monitor progress against the development timeline to ensure "ready-to-operate" deadlines are achieved.

• Manage relationships with external real estate agencies, developers, and local authorities.

Compliance & Restrictions

Compliance, Safety, or Legal Responsibilities Must adhere to local real estate laws, zoning regulations, and building codes. Ensure all business licenses and construction permits are obtained legally. Must comply with company policies on financial controls and anti-bribery standards during landlord negotiations.

Conflict of Interest Risks Must maintain absolute transparency in dealings with landlords, brokers, and developers. Prohibited from accepting commissions, gifts, or kickbacks from third parties. Any personal interest in a potential site or relationship with a property owner must be disclosed immediately.

Confidentiality & Information Security Handles sensitive strategic growth maps, financial models, and confidential lease terms. Information security classification: Confidential – requires discretion to prevent competitors from identifying future expansion sites.

III. SUCCESS METRICS & KPIS

1. Expansion Target Achievement

• % of new store openings completed versus the annual business plan.

• Number of qualified sites presented to the Board of Directors for approval per quarter.

• Measure the ability to meet the annual store opening calendar.

2. Lease Cost Optimization

• % variance between budgeted rent vs. actual negotiated rent.

• Average duration of "Rent-Free" periods secured for fit-out.

• Track the efficiency of negotiations in relation to market benchmarks.

3. Project Timeline Adherence

• % of sites handed over to the Construction team on or before the scheduled date.

• Lead time from site identification to lease signing.

• Measure the efficiency of the transition from site handover to operations.

Key Influencing Factors for KPI Achievement

Cross-Functional Collaboration Success depends heavily on the Construction team for technical feasibility, the Finance team for ROI modeling, and the Legal team for contract speed. Timely approval from the Board of Directors is critical to securing competitive sites.

Geographic, Cultural, or Market Factors Must navigate local real estate market fluctuations and varying regional regulations across different provinces or countries of operation.

IV. COMPETENCIES

4Ps Value

• Authenticity

• Compassion

• Kaizen

• Omotenashi

Leadership Competency

• Inspiring a Vision

• People Influence & Motivation

• Communication

• Providing Feedback, Instructions, and Coaching

• Problem Solving and Structural Thinking

• Efficient Time Management and Productivity

V. TOOLS, ENVIRONMENT & WORKING CONDITIONS

Systems & Tools Microsoft 365 Suite (Excel for financial modeling), Google Earth/Maps for site mapping, and internal project management software.

Work Setting Primary: Corporate Head Office. Secondary: Frequent field visits to potential sites and construction zones.

Travel Expectations High (Frequent travel required for site inspections and landlord meetings).

VI. REQUIRED QUALIFICATIONS

Education Background

• Minimum: Bachelor’s degree in Real Estate, Business Administration, Economics, or related field.

• Preferred: Relevant certifications in Real Estate Management or Project Management.

Language Proficiency

• Required: English – Upper-Intermediate/Advanced (Ability to negotiate and draft reports).

VII. REQUIRED EXPERIENCE

Minimum Experience Duration

• 3-5 years of experience.

Relevant Experience

• Required: 3+ years specifically in Real Estate, Site Acquisition, or Business Development within the F&B or Retail sectors.

Stakeholder Influence & Collaboration

• Required: Proven track record of negotiating with major developers and mall operators.

Industry or Domain Expertise

• Required: Strong understanding of the F&B landscape and commercial real estate trends.

• Preferred: Established network of landlords and real estate brokers in Vietnam/South East Asia.

This Job Profile is intended as a reference framework. Actual responsibilities, scope, and requirements may be adjusted based on business priorities and evolving organizational needs.

At 4P’s, we welcome Partners from all backgrounds to grow, learn, and make an impact together.

Here, our culture is built on Compassion, Authenticity, Kaizen, and Omotenashi — values we live every day.

Explore our career site for career opportunities across all brands under the 4P’s Group: Pizza 4P’s, Cheese 4P’s, Kitchen 4P’s, Cafe 4P’s and Ippudo Vietnam.

Follow us on Instagram @LifeAt4Ps to explore real stories from our Partners and sneakpeak into the life at 4P's.