New Product Innovation Marketing Internship

About Us
Wondercide was founded in Austin, TX, when our founder, Stephanie Boone, set out to create safe, plant-powered alternatives after her dog, Luna, became ill from conventional flea and tick treatments. Fifteen years later, Wondercide has grown into a leading provider of pest control solutions for pets, families, homes, and yards — trusted by millions with 50,000+ five-star reviews on Amazon.

As a privately held, high-growth CPG company, Wondercide operates with an omnichannel presence and a vertically integrated model, handling everything from innovation and mixing to fulfillment in-house. Guided by our values of Grit, Action, Curiosity, Ownership, and Insight, we’re on a mission powered by Fierce Love®: protecting families everywhere with safe, effective solutions so they can live long, happy, and healthy lives together.

We are a growing CPG brand with a strong presence in both Direct-to-Consumer (DTC) and retail channels. We’re passionate about creating products our customers love and staying ahead of the competition through innovation, data-driven decision-making, and creative storytelling. As a Marketing Intern, you will gain hands-on experience across multiple facets of marketing, from product development insights to digital campaign execution.

Position Overview
We’re looking for a curious, thoughtful, and data-driven Marketing Intern to support our New Product Development (NPD) and Innovation team. In this role, you’ll help uncover insights that guide the creation of future Wondercide products—from early concept exploration to understanding how new products show up in the market. You’ll also gain hands-on experience with internal frameworks such as our Opportunity Assessment process and consumer segmentation model. You’ll contribute to scrappy, fast-cycle insight gathering and help translate consumer and market signals into tangible product or brand opportunities.

This internship is a great fit for someone excited about consumer goods, innovation, and purpose-driven brands, and who enjoys digging into research to help shape smart, meaningful decisions.

Key Responsibilities

Conduct market and consumer research to support new product ideas and innovation initiatives

Analyze competitive products, including positioning, claims, pricing, packaging, and benefits

Support pricing research by evaluating competitor and category price architectures

Research sales channels and go-to-market strategies (DTC, retail, e-commerce marketplaces, specialty, etc.)

Identify trends, whitespace opportunities, and unmet consumer needs within and beyond our category

Turn research into clear insights and recommendations for cross-functional partners

Assist with innovation brainstorming sessions and early concept development

Assist with consumer communications (go-to-market plans) to support product launches

Assist with ad hoc research and marketing projects related to product development

Support additional marketing and innovation projects as needed

Contribute to rapid, lightweight research efforts, including social listening, Amazon reviews, and chat analysis

Qualifications

Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications, Economics, or a related field

Strong research and analytical skills with an ability to connect dots and tell a story with data

Comfortable creating summaries and presentations using Google Slides/Docs/Sheets, strong visual storytelling or design skills are a plus

Highly organized, curious, and proactive

Clear written and verbal communication skills

Comfortable working independently and managing multiple projects

Interest in consumer behavior, product innovation, and mission-driven brands

Not afraid to dig into unstructured data and make sense of chaos, quick learner with a flexible, “figure-it-out” mindset

Bonus Points If You Have: 

Experience with market research, surveys, or competitive benchmarking

Coursework in marketing strategy, consumer insights, or analytics

Passion for pets, sustainability, or natural products

Familiarity with innovation frameworks or early-stage product development

What You’ll Gain

Hands-on experience contributing to real product innovation at a fast-growing brand

Exposure to cross-functional collaboration across Marketing, R&D, and Commercial teams

A behind-the-scenes look at how new products are developed and brought to market

Mentorship and learning opportunities within a purpose-driven organization