[New Games - Puzzle] - Game Product Lead

What you will do:
1. Strategy & Vision

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Build and maintain the product vision and strategy for assigned puzzle games across 0→1 (concept-to-launch) and 1→10 (scale) phases.

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Translate division / unit strategy into clear product objectives, value proposition, and positioning — with a deep understanding of the puzzle genre landscape (match-3, merge, block, jigsaw, etc.).

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Define and track key product success metrics: revenue, retention (D1/D7/D30), engagement, monetization (ARPU/ARPPU), and level-completion funnels.

2. Roadmap & Planning

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Lead roadmap development and feature prioritization for puzzle product(s).

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Balance short-term experimentation (meta-layer tests, economy tuning, level pacing) with long-term scalability and technical constraints (with Tech Lead).

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Align roadmap with New Games portfolio bets and company strategy.

3. Execution & Delivery

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Manage execution cycles: break strategy into epics, ensure backlog is groomed and prioritized, and drive delivery quality and speed.

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Work closely with Senior PO / PO to turn strategy into user stories with clear acceptance criteria.

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Facilitate alignment across Tech, Game Design, Art, and QC; remove blockers and arbitrate trade-offs.

4. Product Discovery & Game Design Collaboration

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Lead product discovery through competitive analysis of top puzzle titles, player insights, and data to shape features, meta-systems, and core-loop mechanics.

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Partner with Game Designer to ensure puzzle mechanics, difficulty curves, and progression systems align with product strategy and KPIs.

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Ensure UX and art direction consistently serve the defined product vision (with Art / UI-UX functions).

5. Performance & Iteration

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Own product performance post-launch; define hypotheses and experiments to improve core metrics (e.g., level pass-rate optimization, session length, monetization conversion).

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Review data with PO and Devs; decide on next optimization loops, content updates, LiveOps events, and system tuning.

6. Leadership & Capability Building

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Build product management capabilities in the New Games team: frameworks, rituals, and best practices tailored to puzzle game development.

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Mentor POs on strategy, market insight, and data-driven decision making.

Qualifications:
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4 - 6+ years in Product Management / game Product roles

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Proven success in puzzle games: must have built and scaled at least 1 puzzle title to significant scale (e.g., top-grossing chart, sustained DAU growth, or meaningful revenue milestone). This will be verified through portfolio review.

• Strong analytical skills: funnel analysis, cohort analysis, A/B testing, and comfort with data-driven decision making in a puzzle context (level difficulty tuning, economy balancing, etc.).

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Experience leading cross-functional teams (Tech, Art, GD, QC) without formal authority.

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Clear communication in English and Vietnamese; able to influence stakeholders at all levels.

Nice to have:
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Familiarity with LiveOps, ad monetization (waterfall, bidding, eCPM optimization), and UA feedback loops.

• Experience in F2P mobile games beyond puzzle (hyper-casual, arcade, music) is a plus.

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Experience working in fast-paced, portfolio-driven game studios.

• At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below:

• Competitive salary upon experience

• 13th month salary

• Annual Performance Bonus/ESOP (Employee Stock Options Plan) for people managers.

• Flexible working time.

• Personal learning and well-being budget

• Team-building budget

• Lunch and parking allowance

• Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, Linkedin Learning...).

• Engaging music events: Music Night, Amasing Night, Music schools…

• Employee Assistance Program to support mental health & well-being.

• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.

• 12 days working from home per year.

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- By applying to any position at Amanotes, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “Consent Notice for Personal Data Processing” carefully before submitting your application.
- Thank you for your interest in joining Amanotes.

About Amanotes

We are Amanotes – a dynamic music game company that’s using cutting-edge technology to transform how people experience music.

Since 2014, we’ve led the global simple music game market with over 3.5 billion downloads across 190+ countries, including chart-topping titles like Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats.

As the #1 Music Game Publisher worldwide and the #1 App Publisher from Southeast Asia by downloads, our ambition is clear: to create iconic, hybrid-casual music games that people love and play for years.

What truly sets Amanotes apart is not just what we build — it’s how we grow and who we grow with:

🎓 We invest in your growth through learning budgets, coaching, and stretch opportunities.

🎶 We embrace a creative and dynamic culture, where everyone can play, share, and thrive.

🧘 We believe in work-life harmony — your rhythm matters here.

🏆 We recognize and reward impact, with competitive benefits and clear development paths.

Come join our music-filled workplace, where innovation meets rhythm — and let’s create a magical music experience together.

Amanotes – Where Everyone Can Music.

How To Apply?

Click the button or contact us at [email protected].