New Channel Development

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we crossed $100M in revenue and raised a $100M Series C at a $5B valuation, backed by world-class investors including Sequoia, CapitalG, and First Round. We also completed our second employee tender offer and launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.

• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

• All employees can work for free with world-class coaches who specialize in creativity, management, and more.

• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.

• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

New Channel Development – Strategy & Operations @ Clay

We’re hiring on the Partnerships Go-To-Market Team to help invent, build, and scale Clay’s next generation of strategic GTM channels - including global consulting firms, revenue advisory firms, and operator-led ecosystems.

These channels are early, high-potential, and intentionally undefined. This role is for someone who is energized by 0→1 building, thrives in ambiguity, and enjoys turning complex, messy problems into scalable programs and partnerships.

You’ll be a foundational member of our Partnerships team, working with strategic partnerships team to design new partner programs, co-build offerings with consulting firms, and create the operational backbone that allows these channels to scale. This is a rare opportunity to shape entirely new GTM motions at Clay - from first idea to repeatable engine.

If you love building from scratch, collaborating with large-scale consulting firms, and creating structure where none exists, we’d love to hear from you.

What You’ll Do

Build New GTM Channels (0→1)

• Help define and launch new partnership motions with consulting, advisory, and operator-led firms.

• Shape the channel strategy: who the partners are, how we work together, and how value is created for clients.

• Design and test pilot programs, workshops, and joint GTM offerings before scaling what works.

• Turn early experiments into repeatable, well-documented partner programs.

Design & Co-Build Partner Programs

• Co-design GTM programs with consulting partners (e.g. AI GTM workshops, transformation sprints, proof-of-value pilots).

• Clarify engagement models (co-sell, referral, implementation-led, data backbone, etc.).

• Define success metrics, graduation paths, and expansion strategies for each program.

• Ensure programs are partner-ready, scalable, and easy for Clay teams to support.

Build Assets & Collateral (Core to the Role)

• Create and evolve channel-specific assets, including:

• Partner-facing decks and narratives

• Joint solution briefs and program overviews

• Case studies, ROI frameworks, and proof points

• Internal enablement materials for GTM and Partnerships teams

• Co-build collateral directly with partners to align with their methodologies, language, and client expectations.

• Ensure assets are modular, reusable, and designed for real-world client conversations.

Operationalize & Scale What Works

• Build the operating model for new channels:

• Partner onboarding and enablement

• Pilot execution and handoffs

• Expansion and renewal paths

• Own CRM structure, partner attribution, and workflow hygiene for new channels.

• Partner closely with RevOps to ensure visibility, reporting, and clean execution.

• Make new channels easy for GTM Engineers (Sales), Solution Engineers, and Growth Strategists (Post-Sales Customer Success) to plug into.

Analyze, Prioritize & Learn

• Support TAM mapping and prioritization across consulting and advisory ecosystems.

• Analyze pilot outcomes, partner engagement, and pipeline impact.

• Help leadership decide where to double down — and what not to scale.

• Turn insights into clear recommendations and next steps.

What We Look For

• 0→1 builder mentality - you’re energized by ambiguity and enjoy creating structure from scratch.

• Partnership instincts - you enjoy building long-term relationships, not transactional deals.

• Program + ops thinker - you can design the idea and make it run in practice.

• Strong communicator - you can translate complex ideas into clear narratives and assets.

• Comfort with complexity - undefined problems motivate you rather than slow you down.

• Collaborative operator - you work well across GTM Engineers (Sales), Solution Engineers, and Growth Strategists (Post-Sales Customer Success), GTM Ops, and partners.

• Entrepreneurial spirit - you take ownership, move fast, and learn through iteration.

Nice to Have

• Experience in consulting, RevOps, GTM, Partnerships or solutions roles at a B2B SaaS company.

• Experience working with or selling alongside consulting or advisory firms.

• Familiarity with enterprise GTM workflows or data infrastructure.

• Experience building programs, enablement, or partner-facing assets.