New Business Director

Job Title: New Business / Commercial Director – NewGen US
Location: New York, NY or Los Angeles, CA
Hybrid Schedule: Tuesday, Wednesday, and Thursday in office. Los Angeles-based candidates will initially be fully remote.
Salary: $150,000 base + highly attractive performance-based commission structure

About NewGen

NewGen is a global social creative and creator agency made up of 100+ talented team members worldwide, with offices in London (UK), Manchester (UK), Paris (France), and New York (USA).

We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact.

We are not a traditional advertising agency. We live social, move at the speed of culture, and build strategies designed to perform where people actually spend their time — feeds, fandoms, communities, and comment sections.

The Role

We are seeking a New Business / Commercial Director with a proven track record of securing and scaling multi-million dollar contracts within the influencer marketing and social landscape.

This is a senior commercial leadership role responsible for driving agency growth, building high-value client relationships, and positioning NewGen as the go-to partner for brands seeking social-first creativity and creator expertise.

You will lead new business development and commercial strategy, identifying opportunities across social, influencer, and creator campaigns. You will own the full sales cycle — from prospecting and pitching through negotiation and contract closure — while partnering closely with agency leadership to shape growth trajectory and market positioning.

This role requires deep fluency in the social and influencer ecosystem, strong senior-level relationships, and the strategic ability to translate cultural trends and platform dynamics into compelling commercial opportunities.

Key Responsibilities

Drive New Business Growth

Lead and own new business pipeline development, consistently identifying and securing multi-million dollar opportunities

Build and execute strategically driven new business and marketing plans

Develop and maintain relationships with senior marketing decision-makers across brands, holding companies, and in-house teams

Prospect, qualify, and convert high-value leads across social, influencer, and creator marketing

Manage the full sales cycle from outreach through negotiation and contract closure

Collaborate on Pitches & Commercial Strategy

Act as commercial lead on new business pitches

Partner with strategy, creative, influencer, and account teams to develop winning proposals

Present confidently to C-suite and senior marketing stakeholders

Develop pricing strategies, scopes of work, and contract terms

Negotiate complex multi-year, multi-market agreements

Market Intelligence & Positioning

Maintain deep knowledge of the social and influencer landscape

Identify white space opportunities and emerging verticals

Build thought leadership through industry events and partnerships

Stay ahead of platform shifts and creator economy trends

Cross-Functional Partnership

Partner with leadership to shape growth strategy and revenue targets

Ensure pitch quality and strategic coherence

Support smooth onboarding and handoff of new clients

Contribute to agency positioning and go-to-market initiatives

Relationship Management & Business Development

Build and nurture long-term relationships with brand decision-makers and procurement teams

Maintain active presence within key industry networks

Identify partnership opportunities with complementary agencies and platforms

Act as a senior ambassador for NewGen externally

Qualifications

8+ years of experience in new business, business development, or commercial leadership within social, influencer, and/or creator marketing agencies

Proven track record securing multi-million dollar contracts

Deep understanding of the influencer, creator, and social media landscape

Strong existing relationships with senior marketing stakeholders

Experience leading complex, multi-stakeholder pitches and negotiations

Strong commercial acumen (pricing, deal structuring, contract terms)

Excellent presentation and communication skills

Strategic thinker with strong market awareness

Self-starter with a hunter mentality

Comfortable in a fast-paced, entrepreneurial agency environment

True social and creator fluency

Bonus Qualifications

Knowledge of gaming or emerging creator economy verticals

Experience building new agency capabilities or service offerings

Strong network within the events and marketing community

What We Value at NewGen

Energy – You bring ideas and momentum

Quality – You care deeply about the work

Collaboration – No egos, just smart people building together

Creativity – You think in ideas, not formats

Partnership – You show up as a true partner

Benefits

30 days holiday (excluding Federal Holidays)

Includes up to 10 non-contractual reset days (per Reset Policy)

Birthday leave (additional paid day off)

Year-end holiday shutdown (annual leave may be reserved; discretionary leave may be granted)

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Paid Time Off (Sick & Public Holidays)

Family Leave (Maternity & Paternity)

Training & Development opportunities