National Sales Manager

Job Description: National Sales Manager

Company: Paga Nigeria

Sector: Financial Services

Location: Lagos, Nigeria

Reports to: The CEO

Experience: Minimum of 7 years of relevant experience

ABOUT PAGA

Paga was founded on a simple conviction: access to money is foundational infrastructure, not a privilege. Our mission is to enable one billion people to access and use money, and we are executing against it by building the rails that underpin how modern economies function. 

Over 17 years, we have built a trusted, multi-sided ecosystem connecting consumers, agents, businesses, and financial institutions across Nigeria, a market of over 200 million people with one of the world’s youngest and most digitally engaged populations. Our consumer wallet, proprietary agent network, and institutional partnerships form a defensible foundation, and the most consequential phase of our growth lies ahead.

The next chapter is platformization. Through Paga Engine, we are opening our infrastructure to enterprises and developers to build securely at scale. Doroki and our consumer business continue to deepen daily engagement, while investments in stablecoin infrastructure and new market expansion position us for where payments are heading. This is a deliberate evolution from financial services provider to infrastructure operator powering entire ecosystems.

For professionals motivated by structural problems, durable infrastructure, and measurable impact, Paga offers a rare opportunity to shape how money moves across one of the world’s most consequential markets.

ABOUT THE ROLE

We are seeking a dynamic, energetic, and highly commercial National Sales Manager to lead and drive nationwide sales performance. The ideal candidate will be responsible for executing robust sales strategies, building and managing strategic partnerships, engaging executive decision-makers, and driving strong revenue growth through disciplined execution and an optimized route-to-market approach.

This role requires a strong blend of strategic thinking and hands-on execution, with a proven ability to close high-value deals and scale business growth in a structured and performance-driven environment.

The National Sales Manager role goes beyond traditional sales leadership, it requires an entrepreneurial operator who can identify opportunities, build scalable sales models, test new approaches, and personally engage in execution to ensure results are delivered in the field.

To be successful in this role, you must combine strategic thinking with strong ground-level execution, ensuring that plans are not just designed but fully implemented across diverse markets and customer segments.

The ability to influence and work collaboratively with teams that do not report directly to you will also be critical to your success.

PRIMARY RESPONSIBILITIES

Sales Strategy Development:

Design and implement comprehensive national sales strategies that align with company goals.

Establish clear sales targets and performance metrics

Develop streamlined processes that enhance productivity and ensure the sales team operates at maximum efficiency.

Strategic Partnerships:

Identify and cultivate strategic partnerships to enhance market presence and drive revenue growth.

Foster relationships with key stakeholders and executive-level contacts.

Sales Execution:

Lead and mentor the sales team to ensure high performance and achievement of sales targets.

Oversee the sales process from lead generation to deal closure, ensuring a seamless experience for clients.

Market Analysis:

Analyze market trends and competitive landscape to inform strategic decisions and adjust tactics as needed.

Collaborate with marketing teams to align sales initiatives with broader marketing strategies.

Performance Management:

Cultivate a culture of accountability and high performance, empowering the sales team to achieve outstanding results through effective training, support, and motivation.

Monitor and report on sales metrics, providing insights and recommendations for continuous improvement.

KEY COMPETENCIES

Strong leadership and relationship-building skills

Strong business acumen with the ability to identify and drive revenue opportunities

Highly energetic, self-driven, and performance-oriented mindset

Strong experience in strategic partnerships and ecosystem development

Proven track record in executive engagement and deal closure

Strong understanding of route-to-market strategies and sales execution models

Process and strategy-driven, with a strong focus on execution and achieving sales goals.

Strong negotiation and stakeholder management skills

Ability to thrive in a fast-paced, target-driven environment

Initiative, curiosity and a sense of ownership over work areas

Excellent communication skills – verbal, non-verbal and written

Excellent negotiation and interpersonal skills.

Good understanding of the Nigerian market, SME preferences and trends

KNOWLEDGE AND SKILL REQUIREMENTS

Bachelor’s degree required, master’s degree in marketing or related field is an added advantage

Minimum of 7 years of professional experience in marketing and customer growth management, specifically within the online and offline payments sector or a closely related industry.

Must be able to work in a high-velocity, high-performance environment.

Must be able to develop and communicate competitive landscape analysis

Experience implementing sales processes and compensation plans

Experience creating and implementing sales channels

Drive customer satisfaction improvement