National Manager Digital Marketing & Engagement

Ko wai mātou - About us:

Hato Hone St John has been serving New Zealanders since 1885. Today, our 11,000-strong team of kaimahi and volunteer works across Aotearoa to enhance the health and wellbeing of our communities. From responding to 111 calls to supporting people to stay healthy through our mahi in health education, access, and monitoring, we are making life-changing differences every day.

He aha te tūranga - About the role:   

As National Manager Digital Marketing and Engagement, you’ll lead the delivery and ongoing development of our digital marketing and engagement strategy, driving best-in-class digital experiences across the organisation, supporting multiple divisions including Fundraising, First Aid and Medical Products, Medical Alarms, and more.

Reporting to the General Manager Customer Experience and Marketing, you’ll be a specialist digital marketing and engagement leader who is as comfortable providing specialised technical expertise to the wider organisation as well as guiding a small but high-performing team to deliver meaningful, effective, digital marketing, and digital engagement activities.

This is a leadership role that blends strategy, delivery, and influence - ideal for someone who can see the big picture, bring others with them, translate insight into action and cares deeply about delivering great customer, donor, community, and patient outcomes.

You'll be responsible for:

• Overseeing all external digital touchpoints including websites, mobile apps, paid social media campaigns, e-commerce marketing, email marketing, search marketing, and digital experience strategies
• Partnering with both internal and external stakeholders to guide on best-practice digital marketing, digital channels and maximising MarTech investments
• Driving personalisation, marketing automation, and smarter use of data to deepen engagement
• Leading best practice initiatives for digital engagement, paid digital marketing activity and integrated campaign delivery
• Coaching and mentoring a high-performance digital marketing team with a strong service and delivery mindset
• Using data and analytics to ensure strong ROI and audience engagement across various platforms and campaigns
• Managing digital marketing, team, and campaign budgets to maximise impact and value
• Championing a strong, inclusive culture grounded in Hato Hone St John values

Ko wai koe - About you:  

You’re a confident digital leader with strong strategic capability and the credibility to influence at all levels. You balance commercial acumen with purpose, and you’re passionate about creating digital experiences that genuinely make a difference.

You’ll bring:

• Proven people leadership experience in digital marketing, engagement or experience design
• Experience within the Salesforce ecosystem, including Salesforce CRM and Marketing Cloud and Personalisation
• Confidence in Google Analytics, Meta, LinkedIn advertising with a future mindset for upcoming digital marketing products and trends
• Strong stakeholder management and the ability to build relationships and work cross-functionally in large organisations
• Experience with data-driven marketing, personalisation and marketing automation
• A collaborative, people-first leadership style that builds capability and engagement
• A commitment to health equity, cultural safety and inclusive practice

You’ll be part of an organisation with a powerful purpose - one that plays a vital role in building resilient, healthy communities across Aotearoa. We offer meaningful work, supportive leadership, and the opportunity to shape digital experiences that truly make a difference.

If you’re a strategic digital leader who wants your work to matter, we’d love to hear from you.

Me pēhea te tuku tono - How to apply:

Click “I’m interested” before applications close at 11.59pm on Sunday, 1 February 2025. 

For further information please contact Gemma Bardsley on [email protected] for a confidential discussion.

At Hato Hone St John, we embrace diversity, welcoming everyone to bring their authentic selves to work. We value unique perspectives, fostering inclusivity to better serve our communities, and we’re committed to creating a workplace where everyone belongs.

E pōhiritia nei e mātou, te whānau o Hato Hone St John, ngā rereketanga o ia tāngata ki te haramai. E āwhinatia e mātou i ngā whakaaro rereke, kia mahi pai i roto i ngā hāpori katoa. Ko ta mātou nei haepapa, kia hangaia tātahi āhuru mōwai mā tātou, kia mahi haumaru ai.

If you need accommodations for accessibility, please reach out to the recruiter listed for equitable participation in our recruitment process.

Research shows that women and people from under-represented groups are less likely to apply for roles when their experience doesn’t match the job description perfectly. If you’re excited and think you have what it takes, we want to hear from you! Even if your experience doesn’t align 100%. Please apply or contact the recruitment advisor listed on the advertisement for a kōrero.