National Key Account Manager | On Premise - Core

The On Premise is a sales and marketing channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On-Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment.

The On Premise Key Account Manager will be responsible for driving both the current as well as future distribution and sales of our product portfolio in Key Group Accounts across the channels of Bars, Pubs, Casinos and Lodging in South Africa.

The On Premise Key Account Manager will maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On-Premise customers.

The On Premise Key Account Manager will build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers.

As a result, On Premise Key Account Manager deliver business plan targets for sales and distribution for the On-Premise channel.

STRATEGY AND PLANNING

• Maximization of existing customer performance via effective joint business planning
• Acquisition of new customers from the relevant national universe
• Negotiate commercial agreements, promotional campaigns and range.
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to F&B managers, sales- & marketing managers, GM’s, logistic managers and CEOs) to leverage business success
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- On Premise Marketing and Consumer-Collecting teams
• Managing agreed budget forecast and spend for each account.
• Monitoring customer performance and margin against investment and taking corrective action where necessary

UNDERSTAND NATIONAL KEY ACCOUNTS      

• Strong routines and stakeholder management.
• Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.
• Continually research to understand customer needs better and respond with initiatives that are mutually beneficial.
• Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
• Define “common ground” while keeping “Bullish” win-win in mind.
• Explore and identify value of all possible variables for the customer.
• Maintains a strong in-field presence.

DEFINE NATIONAL KEY ACCOUNTS STRATEGY AND TACTICS (PLAN)

• In cooperation with On Premise Marketing and Leadership teams, develop and build the National Key Account Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.
• Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations.

MANAGING KEY ACCOUNTS

• Maximization of existing customer performance via effective joint business planning and good routines.
• Acquisition of new customers from the relevant national universe
• Negotiate commercial agreements and promotional campaigns.
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to F&B managers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
• Excellent communication and stakeholder management capabilities.

TRACKING, ANALYZING AND REPORTING

• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.
• Analyses promotions effectiveness, asses and then implement any changes to have a stronger ROI for Red Bull and the customer
• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
• Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations

LEADING BY EXAMPLE

• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players , on site F&B or Ops managers, store and site managers as well as staff)
• Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
• Delivering excellence with Red Bull`s premium brand image in all activities and execution
• Stay on top of industry trends.
• Respect and promote the Red Bull brand and company values within the team.

SELF MANAGEMENT

• Take responsibility for his/her own personal development in accordance with the annual performance objectives.
• Continual communication and consultation with the Management in the related region / group.
• Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.
• Share best practices within the regional and national teams.
• Ability to work in a fast paced, high performance environment.
• Understanding and passion for the South African nightlife and hospitality industry.

University – Bachelor’s degree preferred (business, marketing or similar).

Atleast 3-5 years of outstanding performance and a proven track record in account management (beverage industry preferred)

Strong On Premise industry knowledge, contacts and experience in the On Premise environment.

Good understanding of the route-to-market for these channels.

Entrepreneurial mindset with strong ownership mentality

Strong negotiation and commercial planning skills.

Ability to work in a fast paced environment

Willingness to travel nationally as required.

Outstanding record of accomplishments in sales and trade marketing

Successful track record in leading, managing and motivating Field Sales Forces

Fearless Tenacity to win new business and form new relationships

Excellent verbal and written communication skills

Ability and skills to effectively sell and negotiate

Excellent presentation skills

Entrepreneurial approach and mindset

Highly developed analytical skills

Strong planning, prioritization and organizational ability

Proficient in MS office especially Excel and Power Point

Self-motivated and ability to work independently

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.