National Account Manager - Distributor Partners

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

 

A great opportunity for an FMCG rising star with key account management experience to join a global powerhouse and work alongside a high performing team to take our partnership to the next level with our NSW wholesale partners. The National Account Manager, Distributor Partners main priority is developing annual business plans, driving Red Bull initiatives, and tracking KPIs through a set group of Distribution Partners.

RED BULL'S STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS

• Coordinate meetings with Distributor Partner's (DPs) to explain and implement Red Bull business strategies and initiatives
• Develop communication processes to ensure proper alignment and understanding of strategies and goals
•  Implement systems to track and benchmark DPs against key initiatives/goals
• Ensures DPs fully understand and execute Red Bull merchandising standards
• Assist in developing sales books and training to guarantee sales reps clearly understand merchandising standards (i.e. product flow, SKU priorities by channel, display merchandising, pricing, etc.)
• Create a structured communication schedule to discuss upcoming and ongoing Key Account Programs
• Implement process for late notice or emergency programs to ensure rapid communication and execution
• Ensure DPs implement tracking system to guage execution effectiveness

 

DEVELOP & EXECUTE BUSINESS PLAN

• Collaborate with DPs to develop annual business plans, addressing organisational needs, distribution strategies, sales volume, execution goals, investments, and key KPIs
• Secure agreement on critical elements and implement a monthly scorecard to track progress, including distribution growth by month/channel and sales forecasts by month/channel
• Maintain regular communication with DP senior management to ensure alignment and shared objectives
• Manage POS allocation for distributors by coordinating updates with business unit office staff and keeping DPs informed about new POS items, allocation details, and timelines
• Develop the organisation model with DPs and secure commitment to a personnel structure that supports the business plan

 

BUSINESS INTELLIGENCE

• Maintain strong working knowledge of all relevant Red Bull systems
• Develops knowledge of key account systems and how they relate to DPs
• Leverages out-of-stock analysis to ensure effective merchandising
• Oversees DP data submission to Red Bull systems, ensuring accuracy and timeliness

 

MISCELLANEOUS RESPONSIBILITIES 

• Communicate and uphold guidelines regarding RB’s inventory policy
• Provide continuous feedback on DP performance in relation to objectives and KPIs
• Builds expertise in product and distributor competition in respective area
• Collaborates regularly with BU sales and marketing teams to align BU goals with the DP

• 5+ years of senior sales experience in the consumer goods industry (preferably beverages), with local distributor and supplier experience
• Proven ability to lead, manage and motivate distribution partners
• Strategic thinker with strong business acumen and negotiation skills
• Experience in guiding field sales teams and implementing successful sales and trade marketing strategies

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.