MountainPlex | Marketing Coordinator - AI Strategy & Content Support

MountainPlex Properties is a privately owned company that was founded in 2007 as a property management and development company. The primary objective is to contribute to the economic redevelopment of the Hinton Historic District through the preservation of the community’s history, architecture, and culture while serving the needs of local citizens, guests, and visitors.

Job Description

We are seeking full-time Marketing Coordinator - AI Strategy & Content Support to be a part of a growing company reporting to the Director of Media & Entertainment. This position will be an integral member of our marketing team , and play a central role in building executing, and optimizing marketing initiatives across MountainPlex Media businesses, including The Market, The Guest House, The McCreery Conference & Event Center, Otter & Oak, Otter Cafe, The Ritz Theater, Classic Hits 98.3FM and ESPN Radio 102.3FM The Ticket.

Job Summary

The successful applicants would be responsible to ensure all marketing efforts are strategically planned, consistently branded, and effectively executed across multiple channels. This position is designed for a creative, detail-oriented, and data-driven professional who is passionate about leveraging emerging technologies - especially artificial intelligence - to strengthen brand messaging, enhance content performance, and deliver measurable results. This role requires a balance of creativity and organization, combining traditional marketing practices with cutting-edge digital strategy. The Marketing Coordinator will support campaigns from concept to execution, coordinate messaging across platforms, track performance data, and continuously refine strategies based on analytics and insights. As a key collaborator, the Coordinator helps maintain brand consistency, identify cross-promotional opportunities, and ensure that every marketing effort contributes tot he larger goals of audience growth, revenue generation, and community engagement. Key responsibilities of this position include, but are not limited to:

AI Strategy & Innovation

Brand & Messaging Consistency

Digital Presence & Online LIstings

Social Media Management Strategy & Oversight

Content Creation & Optimization

Email Marketing & Subscriber Growth

Analytics & Reporting

Reputation Management

Campaign, Promotion, & Event Planning

Collaboration & Meetings

Education & Experience

Bachelor's degree in Marketing, Communications, Business, related field or equivalent professional experience. 2-3 years proven experience in social media management, digital marketing, and/or content coordination. Strong writing, editing, and communication skills. Familiarity with AI tools (e.g., ChatGPT, Jasper) and a willingness to explore new technologies. Experience with marketing tools and platforms, such as Sendible, Mailchimp, and Google Analytics. Highly organized with strong project management and prioritization skills. 

Preferred skills and experience include: graphic design software (e.g., Canva, Adobe Creative Suite), knowledge of SEO principles, digital advertising, and online reputation management, and previous experience in hospitality, retail, or entertainment marketing.

Job Perks

Humble, hungry, and smart! At MountainPlex Properties, those are the most important things we look for in an employee. Our culture is built around teamwork, collaboration, and customer service; where everything we do, enhance, and innovate must create value for the guest. We are looking for a results-driven, teammate who will help foster company success, while being courteous to customers and colleagues, having a positive attitude and service-oriented outlook. MountainPlex Properties offers team members excellent growth and development opportunities.

**PERMANENT, FULL-TIME EMPLOYEES QUALIFY FOR 100% EMPLOYER-PAID PREMIUMS FOR MEDICAL, DENTAL, VISION, AND DISABILITY INSURANCE **

How To Apply

Please respond to Megan Harvey,  Chief Human Resources & Staff Development at:  https://practicelink.bamboohr.com/jobs/

MountainPlex Properties is an Equal Opportunity Employer. Minorities and Women are encouraged to apply.