Mindshare: Senior Social Manager- Baghdad

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Senior Social Manager will lead the development, execution, and optimization of advanced social media strategies designed to strengthen clients’ brand presence, drive meaningful engagement, and deliver measurable business outcomes. This role requires a strategic, performance-oriented thinker with strong hands-on expertise across paid and organic social ecosystems.

Operating across high-profile accounts, you will balance strategic leadership with operational excellence; guiding campaign direction, driving innovation, overseeing performance, and mentoring junior team members. Your work will directly contribute to brand growth, media effectiveness, and business impact within an integrated communications framework.

• Develop and implement comprehensive social media strategies aligned with client business objectives, marketing priorities, and performance goals.

• Lead the planning, execution, and optimization of paid and organic social initiatives across platforms including Meta, TikTok, Snapchat, LinkedIn, X, and YouTube.

• Oversee full-funnel social planning, including audience strategy, channel roles, creative input, media allocation, and performance optimization.

• Manage end-to-end campaign workflows, including briefing, setup, QA, pacing, optimization, reporting, and post-campaign analysis.

• Own budget management, forecasting, and financial tracking to ensure efficient and effective media investment.

• Analyze performance data and translate findings into actionable insights and strategic recommendations to improve ROI and campaign effectiveness.

• Confidently present strategies, performance results, and growth opportunities to clients and senior stakeholders.

• Identify opportunities for innovation, platform testing, and continuous account growth.

• Mentor and support junior team members, ensuring high-quality execution and capability development.

• Collaborate closely with strategy, analytics, creative, and client leadership teams to deliver integrated, performance-driven solutions.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. Success in this role requires embracing WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity

• Create an Open Environment by Balancing People and Client Experiences while Cultivating Trust

• Lead Optimistically by Championing Growth, Innovation, and Enterprise Collaboration

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.

• 4–6+ years of experience in social media strategy, planning, and activation, preferably within a media agency or integrated marketing environment.

• Strong expertise across major social platforms, including Meta, TikTok, Snapchat, LinkedIn, X, and YouTube.

• Proven ability to manage campaigns, budgets, and performance optimization initiatives.

• Advanced knowledge of social analytics, measurement frameworks, attribution models, and reporting tools.

• Strong client management, storytelling, and presentation skills.

• Demonstrated ability to lead projects, manage multiple workstreams, and thrive in fast-paced environments.

• Experience mentoring, guiding, or overseeing junior team members.

• Excellent communication, organizational, and analytical skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.