Mindshare: Copywriter - Baghdad

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

We are seeking a highly skilled and motivated Copywriting Executive to join our dynamic team. In this role, you will be responsible for developing and executing compelling copy strategies that align with our clients’ brand voice and marketing objectives. You will work on a wide range of projects, from website content and marketing campaigns to social media posts and product descriptions. Your ability to translate complex ideas into clear and compelling messaging will be essential in achieving business goals and solidifying our clients’ brand presence.

• Develop original, engaging, and persuasive copy for various marketing channels, including website content, email campaigns, social media, blog posts, brochures, advertisements, and product descriptions.

• Develop creative concepts and campaign messaging for advertising, product launches, and promotional content.

• Craft copy that is engaging, on-brand, and optimized for the target audience across diverse digital and traditional media.

• Ensure all copy adheres to brand guidelines and maintains a consistent tone and voice across all platforms.

• Review and refine copy to ensure clarity, accuracy, and alignment with brand messaging.

• Work closely with designers, marketers, and other creatives to develop cohesive content strategies for marketing campaigns.

• Participate in brainstorming and creative sessions to come up with fresh, impactful content ideas.

• Ensure all copy is error-free, grammatically correct, and adheres to style guidelines.

• Track and analyze copy performance metrics to identify areas for improvement and optimize future campaigns.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• 2+ years of proven experience in copywriting, with a strong portfolio

• Fluent in both English and Arabic, capable of creating high-quality content in both languages.

• Exceptional writing, editing, and proofreading skills, with a deep understanding of language, tone, and style.

• Proven ability to write compelling and effective copy for a variety of marketing channels.

• Excellent attention to detail and ability to work under tight deadlines.

• Strong organizational and communication skills, with the ability to collaborate effectively across teams.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.