Midweight Designer - Shopper

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Midweight Designer - Shopper

Location: Kingston, UK, Hybrid

About the role:

You will be the design engine behind retail and POSM deliverables that convert intent into purchase. Working at the intersection of brand, shopper insight, retail execution and AI assisted workflows, you will translate briefs, key visuals and data into toolkits and assets that drive visibility and ease of choice. We are looking for someone who designs with production in mind, finding simple, scalable solutions that protect brand equity, meet retailer specs and use generative AI where it adds value. Success means right first-time files, timely delivery, strong compliance, responsible AI usage and assets that lift conversion at shelf and online

What you will be doing:

• Design, adapt and artwork POSM materials (e.g. POS / headers / gondola ends / window and in store digital screens etc) for retail environments, that improve stand out and shopability

• Apply best-in-class design practices for retailer assets that quickly and distinctly grab consumer attention within short engagement windows

• Navigate and creatively problem-solve business constraints

• Experience using Gen AI platforms to quickly explore executional possibilities, bringing high-quality visualisations to life

• Develop and adapt master toolkits, templates and localisation guides that enable consistent multi market rollout while reducing rework, maintaining impact and compliance

• Prepare and in some cases, submit to retailer portals accurate, print ready artwork with die lines, finishes and colour management to reduce production errors and waste

• Collaborate and partner with brand and shopper teams to turn briefs and retailer requirements into clear design routes to deliver cohesive omnichannel shopper campaigns.

• Present design rationales clearly illustrating creative decision-making that ladders up to business and brand objectives

• Passionate about the design process, taking key stakeholders on the journey from inspiration to exploration until final execution.

• Applying shopper insights, test-and-learn findings and performance data to refine creative/ artwork where required.

• Document prompts, settings and outputs where AI is used to support reproducibility, licensing clarity and compliance with retailer and brand policies

• Quality check outputs and artwork against retailer guidelines, brands principles and accessibility standards and sustainability considerations

• Maintain brand guardianship Crafting distinctive, on-brand creative assets that bring our brands' strategic and creative ambitions to life

• Deliver to agreed timelines and budgets, keeping stakeholders informed and risks visible.

What you need to be great in this role:

• A portfolio showing effective shopper marketing design for FMCG or similar, including POSM, commerce assets, dynamic / video , toolkits and print ready artwork

• Hands on and experience with InDesign , Adobe Creative Cloud (Illustrator, InDesign, Photoshop) , confidence in art working for print / digital and AI features and proficiency in developing dynamic video assets for retail

• Proven ability to interpret briefs, adapt assets and with knowledge of retailer guidelines, translating brand worlds into commercially effective shopper assets

• Experience with pre-press and production, including cutter guides, substrates, finishes and colour, and working with producers or printers

• Clear communication and presentation skills, including explaining design rationale to non-design stakeholders

• The ability to handle multiple briefs, prioritise and seek support where needed

• Ice Cream or Food experience preferred but not essential, commerce optimisation and awareness of sustainable POSM material

• You will be a team player, bring positive energy and ambitions to stretch your thinking when amplifying touch points.

• Professional proficiency in English

Req ID: 16349

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Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.