Meta PPC Specialist

Role Overview

We are a fast-growing online forex broker seeking a Meta PPC Specialist to fully own performance ads on Facebook and Instagram, from strategy and launch to analytics and ongoing optimization. You will independently plan, execute, and scale campaigns focused on high-quality lead generation and funded accounts while ensuring full compliance with Meta and financial advertising policies.

Key Responsibilities:

Develop the Meta ads strategy for Facebook and Instagram to achieve acquisition, FTD, and ROI/ROAS targets in priority markets.

Set up, launch, and manage campaigns and ad sets in Meta Ads Manager, including objectives, bidding, budgets, placements, and tracking.

Build and optimize full-funnel structures (prospecting, retargeting, lookalikes) tailored to forex audiences and lifecycle stages.

Conduct ongoing A/B testing of creatives, ad copy, audiences, and landing pages to improve CTR, CVR, CPL, and ROAS.

Analyze campaign performance daily and weekly, translating data into clear insights and concrete optimization actions.

Create and maintain dashboards and reports on key metrics (spend, leads, FTDs, CAC, LTV where available), presenting results and recommendations to the Marketing Director.

Collaborate with designers and content creators to brief, test, and refresh ad creatives and video assets, avoiding fatigue and improving engagement.

Ensure full compliance with Meta advertising policies, local regulations, and internal brand/risk guidelines for financial and forex ads.

Research competitors’ Meta ads, audiences, funnels, and creatives to identify opportunities and new test ideas.

Work with product CRM teams to improve landing pages, tracking, and lead-to-FTD conversion rates.

Proactively identify scaling opportunities (new geos, segments, formats) and test new Meta features and best practices.

Requirements:

2-4+ years of hands-on experience managing performance campaigns on Facebook and Instagram (forex or crypto industry), ideally in lead generation or performance-driven environments.

Experience running campaigns for forex, trading, financial services, or other restricted/regulated verticals is a must.

Proven track record of hitting acquisition and ROI targets with medium to large monthly budgets on Meta platforms in the forex industry.

Strong command of Meta Business Suite, Ads Manager, Events Manager, Pixels/Conversions API, and attribution/reporting tools.

Solid analytical skills with the ability to work with data in Google Analytics, Excel/Google Sheets and BI tools and make decisions based on performance metrics.

Understanding of performance marketing concepts (CPA, CPL, ROAS, LTV, funnels, cohorts, incrementality).

Excellent written communication skills for clear briefs, ad copy testing, and reporting to stakeholders.

Attention to detail, ownership mindset, and readiness to work independently with accountability for results.

Meta certifications (e.g., Meta Certified Media Buying Professional) are a plus but not mandatory.

What success looks like in this role

Predictable volume of compliant, high-quality leads that convert to funded forex trading accounts at or below target CPL/CAC.

Structured, test-driven campaign setup with clear hypotheses, documented experiments, and continuous improvement of key metrics over time.

Clean, reliable tracking and transparent reporting that make Meta performance easy to understand for non-technical stakeholders.