Meta Ads Manager PH

DISCLOSURES

The statements contained in this document are not intended to be all-inclusive. They represent the general scope and level of work expected under this engagement. Responsibilities may evolve over time based on client needs, technological changes, and business growth. The Company will notify the contractor of any material modifications to this scope of work.

ABOUT THE COMPANY

Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement solutions for companies in real estate, property management, hospitality, healthcare, and service-based industries across the United States.

Within its Digital Marketing & Growth Division, EMS manages performance-driven advertising systems for U.S.-based clients. The Company’s approach combines Google Ads strategy, advanced conversion tracking, CRM integration, and structured reporting to ensure marketing investments translate into measurable business outcomes.

CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN)

COMPENSATION RANGE: Approximately USD $6.00–$7.50 per hour, based on experience, platform expertise, and performance history.

LOCATION: Philippines (Remote).This is an Philippines-based independent contractor engagement. 

POSITION TITLE: Meta Ads Manager (Facebook & Instagram) - Performance Marketing Specialist

DIVISION: Marketing & Sales

ACCOUNTABLE TO: Chief Marketing & Sales Officer

WORK SCHEDULE:Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to collaborate with U.S.-based leadership and client stakeholders.

POSITION OVERVIEW

The Meta Ads Manager is responsible for the strategic development, execution, and optimization of Facebook and Instagram advertising campaigns for U.S.-based client accounts.
Unlike intent-driven search marketing, this role focuses on demand generation, creative testing, audience development, and performance scaling within Meta’s advertising ecosystem. Success in this position requires a strong understanding of audience psychology, ad creative strategy, testing frameworks, and data-driven optimization.

The Specialist must be capable of launching structured campaign systems, continuously testing creative variations, managing budgets efficiently, and aligning Meta performance data with CRM-recorded outcomes.

ROLE OBJECTIVE

The objective of this position is to generate scalable, cost-efficient lead and revenue growth through Facebook and Instagram advertising while maintaining strong tracking integrity and CRM attribution alignment.
Success will be measured by:

Lead volume growth

Cost per lead efficiency

Creative testing velocity

Campaign scalability

CRM-verified outcomes

KEY RESPONSIBILITIES
Campaign Strategy & Account Architecture

The Specialist will:

Conduct structured discovery to understand client offers, target audiences, and KPIs

Build campaign structures aligned with lead generation or revenue goals

Develop cold, warm, and retargeting funnel layers
Implement structured testing frameworks for creative and audience segmentation

Select appropriate campaign objectives (Leads, Conversions, Traffic, etc.)

Monitor delivery stability and learning phase behavior

Creative Strategy & Testing

Creative is the primary performance lever on Meta. The Specialist will:

Develop structured creative testing plans

Collaborate with clients or internal teams on ad copy and messaging direction

Test multiple variations of:

Hooks

Headlines

Primary text

Visual formats (image, carousel, video)

Analyze creative fatigue and refresh cadence

Identify high-performing angles and scale them

Audience Development & Optimization

The Specialist will:

Build custom audiences, lookalike audiences, and retargeting segments

Monitor frequency, CPM, CTR, and conversion rates

Adjust budget allocations across campaigns and ad sets

Identify audience overlap or saturation issues

Continuously refine targeting strategies

Tracking & Attribution

The Specialist is responsible for ensuring accurate Meta tracking implementation, including:

Installing and verifying Meta Pixel

Configuring Conversion API (CAPI) when applicable

Verifying domain configuration

Setting up aggregated event measurement

Aligning Meta event tracking with GoHighLevel CRM capture

Conducting regular QA checks to ensure data integrity

Budget Management

The contractor must:

Monitor daily and weekly spend pacing

Maintain cost efficiency benchmarks

Reallocate budgets toward high-performing segments

Prevent overspending or delivery instability

Maintain structured optimization documentation

CRM & Reporting Alignment

The Specialist will:

Ensure Meta leads flow correctly into GoHighLevel

Validate UTM capture and source attribution

Review CRM pipeline data to assess lead quality

Provide structured weekly performance summaries

Deliver monthly reporting including:

Spend

Leads

Cost per lead

Funnel performance

Creative performance analysis

Strategic next steps

REQUIRED QUALIFICATIONS

2–5 years hands-on Meta Ads management experience

Strong understanding of audience targeting and creative testing frameworks

Experience installing and troubleshooting Meta Pixel and CAPI

Familiarity with GoHighLevel or CRM integration systems

Understanding of funnel-based marketing strategies

Ability to work full-time aligned with U.S. Eastern Time

Strong written and verbal English communication skills

PREFERRED QUALIFICATIONS

Experience scaling lead generation campaigns

Experience with UGC-style creative testing

Experience working with U.S.-based clients

Basic understanding of TikTok Ads (optional but beneficial)

PERFORMANCE METRICS (KPIs)

Lead growth

Cost per lead

Creative testing velocity

Funnel conversion improvements

Budget pacing accuracy

Client satisfaction

CAREER PATH

As EMS expands its digital marketing division, this role may evolve into:

Senior Meta Ads Strategist

Paid Social Lead

Performance Marketing Director

WHY JOIN EMS

Fully remote India-based contractor engagement

Stable INR compensation structure

Exposure to U.S. business markets

Opportunity to work with advanced tracking systems

Clear structure, accountability, and growth potential