Merchandise Planner - Franchise LATAM

About the Role

As a Planner within Franchise & Regional Account Planning, you will support the development and execution of financial strategies across LATAM, spanning a multi-brand portfolio which includes Gap, Banana Republic, Old Navy, and Athleta. This role is critical to enabling profitable growth across the region. You will play a key role in improving forecast accuracy, strengthening data integrity, and evolving planning tools and processes. As an individual contributor, you will act as a strategic partner to franchise teams and internal stakeholders—driving planning rigor, and embedding best-in-class forecasting, OTB, and in-season management practices across all channels.
What You'll Do

Strategic & Financial Planning

• Support top-down retail sales and wholesale buy targets, managing OTB and ROS across annual budgets and rolling forecasts.
• Support store productivity and real estate decisions through financial benchmarking, tiering, and density analysis.
• Contribute to the rollout of standardized store tiering and benchmark playbooks to enable consistent, data-driven decisions.
• Support LRP, ABP, and in-year business development to define how LATAM delivers against Franchise growth goals.

In-Season Management

• Drive weekly and monthly trade analysis, using OTB and in-season levers to optimize performance.
• Supports reforecasting, proactively identifying risks and opportunities and translating them into clear actions.
• Partner with Merch Planning to optimize inventory and maximize revenue.
• Deliver hindsight analyses focused on store productivity, NSR improvement, and profitability drivers.

Regional & Partner Collaboration

• Act as a strategic partner to franchise teams, strengthening planning capabilities and financial acumen.
• Challenge forecasts, resolve data inconsistencies, and elevate planning discipline across partners.
• Support onboarding to planning tools, OTB frameworks, and forecasting best practices.
• Deliver clear, actionable insights to Franchise Leadership Teams, connecting performance to key business drivers.

Data, Tools & Platform Enablement

• Ensure data integrity and reporting consistency, driving a single source of truth.
• Partner with Reporting and Tech teams to scale Power BI capabilities and transition manual processes into automated solutions.
• Support evolution of partner-facing planning tools, including channel-level forecasting and OTB.
• Identify and implement process improvements that increase speed, accuracy, and insight generation.

Cross-Functional Leadership

• Collaborate with Merchandising, Pricing, and Commercial teams to drive profitable channel strategies.
• Influence decisions through scenario analysis, financial modeling, and data storytelling.
• Contribute to broader planning initiatives, including tools, processes, and ways of working.
• Champion a culture of curiosity, ownership, and continuous improvement.

Who You Are

• Bachelor’s degree or equivalent experience
• 2+ years in merchandise or retail financial planning
• Franchise/wholesale and eCommerce experience preferred
• Must be fluent in Spanish
• LATAM exposure
• Demonstrates strong ability to navigate ambiguity while effectively prioritizing tasks and managing time in a fast‑paced environment
• Strong understanding of retail KPIs (sales, margin, inventory, forecasting)
• Advanced Excel and experience with BI tools (Power BI, Tableau)
• Experience in scenario planning and financial modeling
• Strong communication and data storytelling skills
• Ability to influence without direct authority
• Highly organized, adaptable, and comfortable with ambiguity
• Willingness to work across time zones and travel as needed