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Meeting Room Sales Executive - FTC 12 months

The Office Group

London, England, United Kingdom Hybrid permanent

Posted: February 10, 2026

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Quick Summary

The Meeting Room Sales Executive role involves working with a diverse group of professionals to generate leads for Fora, a progressive company that focuses on enhancing the way people work.

Job Description

The company

At Fora, we’re fuelled by a desire to enhance the way people work. We’re here for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. With signature hospitality, a like minded community of members and a re-energising wellness experience, Fora takes the grind out of daily work-life, so members can focus on what’s important – working productively, healthily and happily.

Our journey began over 20 years ago, when we opened our first location on London’s City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totalling 3.2 million sq ft of real estate. Over the last two decades we have welcomed approximately 300,000 members through our doors, with over 30,000 members today, and boast market-leading retention rates.

As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to take care of all the day-to-day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.

Fora is London’s leading provider of flexible office spaces . All of our design-led spaces are open and supported by our dedicated front-of- house teams, five days per week. Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way.

The Role

The role of the Reservations Executive is to drive event and meeting room revenue from external meeting room opportunities and internal and external events. The individual will be accountable for maintaining high conversion rates from enquiry to booking and upselling add-ons to maximise each opportunity. They will be responsible for managing a daily pipeline of inquiries and existing bookings, processing payments, and liaising with the client until the day of the booking.

They must have excellent communication skills to ensure all relevant details are obtained from the client and passed to the operational team ahead of all confirmed bookings. The Reservations Executive will need to work effectively as part of a sales team and have excellent time management skills to remain control of all live opportunities.

As an ambassador for The Office Group and the Fora brand, they will be expected to cross sell all products and buildings within our portfolio.

This role offers a commission structure of up to an additional £15,000 per annum, paid quarterly, of OTE earnings.

Key Responsibilities

• Be the first point of contact for new and existing external clients for Meeting Rooms as well as internal and external clients for Events by telephone, email or leads from the website.
• Qualify clients through analysis pre-call to learn about their business and potential needs.
• Liaise with the prospective client and confidently qualify all leads and offer the best and most suitable solution for them.
• Upsell meeting room bookings to events when required to drive revenue.
• Convert enquiries to bookings through objection handling and detailed discussion around the portfolio.
• Upsell catering, tea/coffees and other add-ons.
• Deliver and exceed daily/weekly KPIs set by your sales manager.
• Work effectively as part of a team towards group KPIs and targets.
• Manage and update leads and opportunities in Sales Force.
• Invoice clients and process payments .
• Ensure smooth handover to operational teams.
• Have expert knowledge of all buildings; their events spaces and their meeting rooms and USPs.
• Being aware of company revenue targets and individual building targets.
• Support building teams to hit monthly targets, sell new buildings, promote offers or packages.
• Understand competition with proximity to our buildings.
• Support central sales team with general sales enquiries and sales line when required.


Requirements:
• 2 +years experience working in sales telephone-based role ·
• MS Office, Word and Excel
• Market knowledge desirable
• CRM Experience
• Excellent written and verbal communication skills.
• Experience of working in a fast paced target driven environment
• ·Hands-on team player with strong problem solving ability and exceptional attention to detail.
• Possess a flexible and resilient attitude.
• Able to multi task and work well under pressure.


Benefits:
At The Office Group, we know that work isn’t just about working. We offer all of our employers a fantastic range of benefits, including;

• Quarterly Commission based on KPI's
• 4 days in the office and 1 WFA
• 28 days annual leave plus bank holidays
• 2 weeks work from anywhere
• Healthshield
• 5% Employee Pension contribution
• Life Assurance
• Healthcare cash plan
• Cycle to Work Scheme
• 25% Discount at The Office Group Cafes

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