Media Strategist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a results-oriented, highly organized professional to support the Jacksonville and Tampa sales teams by partnering closely with Account Executives and Managers to drive Total TV (linear, OTT, and digital) revenue growth. This role provides data-driven insights, customized client solutions, and sponsorship support through advanced audience and competitive analysis, as well as pre-sale and post-campaign assistance. The position supports the creation and activation of integrated sponsorships, ensuring seamless execution, performance tracking, and actionable reporting through cross-functional collaboration. With a focus on strengthening client partnerships and demonstrating measurable results, this position plays a critical role in driving growth and success across our platforms.

Responsibilities:
• Develop tailored packages, proposals and client-focused sales presentations that clearly communicate Total TV (linear and digital) opportunities, deliverables, and value within integrated media campaigns.
• Act as a strategic advisor to Account Executives, leveraging deep knowledge of TEGNA’s products and solutions to support advertiser interactions.
• Lead the development and execution of strategic sponsorship initiatives, partnering with sales leadership to identify, pursue, and grow sponsor relationships aligned with the company’s brand, events, and programming.
• Ensure seamless sponsorship integration, tracking revenue and delivery metrics, and providing actionable insights to optimize results.
• Utilize market research to stay informed on industry trends and identify new opportunities with key target demographic and market areas.
• Assist the Jacksonville and Tampa sales teams with pre-sale activities, including client research, market insights, competitive spending analysis, inventory management, and sales presentations.
• Analyze audience delivery using Comscore ratings and digital metrics to produce trend and ranking insights that demonstrate performance and support client pitches.
• Participate in sales meetings and training sessions to stay informed on products, services, and processes.
• Prepare attribution reports for OTT and linear TV campaigns, synthesizing data into actionable presentations.
• Independently solve problems and make decisions to support the Jacksonville and Tampa sales teams effectively.
• Organize and manage campaign details for multiple team members and accounts using tools like Microsoft PowerPoint and Excel.
• Stay current on TEGNA’s product offerings, including broadcast, OTT, and audience-targeted display and video, to make informed client recommendations.
• Cross-train with Account Managers, Digital Sales Specialist, and Sales Operations Supervisor, and Director of Research to gain a comprehensive understanding of sales operations and station research.

Requirements:
• Bachelor’s degree, preferably with a focus in business or marketing.
• 4+years related experience in pre-sale solution role, preferably within the advertising/media industry or sponsorship management
• Ability to handle multiple tasks and projects effectively under deadline pressure.
• Position requires strong written and verbal communication skills, as well as strong organization and time management.
• Experience building presentations, extensive knowledge of PowerPoint.
• Strong knowledge of Microsoft Excel
• Experience with CRM software
• Knowledge of media ratings (Comscore) and Competitive Intelligence software (AdImpact)
• Problem solver, ability to multitask.
• Exhibits strong communication and relationship skills.
• High standard of professionalism and accuracy.
• Positive outlook and enjoys working in a team environment.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

Privacy Notice for California Residents

SMS Messaging Privacy Policy