Media Strategist

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Media Strategist
Department: Marketing 

FLSA: Salary

Location: Des Moines, IA

General Function:

The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind. 

Reporting Relationships:

Accountable and Reports to: Director, Paid Media

Direct Reports: None

Primary Responsibilities:

Campaign Execution & Optimization 

• Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.
• Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable). 
• Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift. 
• Oversee trafficking, tracking, and QA of creative assets and pixels/tags. 

Budget Management 

• Manage media budgets by campaign, track pacing, and flag over/underspend. 
• Ensure campaigns align with financial goals and deliver strong return on investment. 

Cross-Functional Collaboration 

• Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables. 
• Coordinate with agencies and media partners as needed. 

Reporting & Insights 

• Develop regular performance reports and insights to inform stakeholders. 
• Translate data into actionable recommendations to improve future media strategies. 

Process & Documentation 

• Maintain campaign documentation, timelines, and media plans. 
• Contribute to playbooks and best practices. 

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field. 
• 5–7 years of experience in media planning and buying, preferably in-house or agency-side. 
• Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools. 
• Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools. 
• Excellent organizational, communication, and project management skills. 
• Ability to manage multiple campaigns and priorities simultaneously. 

Preferred Qualifications:

• Experience in retail, grocery, CPG, or e-commerce environments. 
• Familiarity with attribution modeling, incrementality testing, or MMM. 
• Working knowledge of third-party data providers, DSPs, and advanced targeting strategies. 

Competencies:

• Strategic Thinking: Ability to develop long-term media plans that align with business goals.
• Analytical Acumen: Comfortable working with data to evaluate performance and inform decision-making.
• Communication Skills: Excellent verbal and written communication for internal collaboration and external negotiations.
• Attention to Detail: Ensures accuracy in media buying, reporting, and budget management.
• Deadline-Driven: Consistently meets project deadlines and campaign launch dates while maintaining high-quality work.
• Adaptability: Stays flexible in a fast-paced and changing media environment.
• Collaboration: Works well across departments and with external vendors to execute integrated campaigns.
• Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Are you ready to smile, apply today.  

Employment is contingent upon the successful completion of a pre employment drug screen.