Media Solutions Account Manager - CPG

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

The Account Manager plays a key role in managing and supporting Retailer and CPG funded

Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or

Territory assignment and scope will vary based on the account opportunities and candidate

background. This role is charged with shelf edge campaign planning between the CPG and

Retailer teams as well as driving the internal campaign support across Vestcom departments.

This role supports the primary sales team and requires the ability to meet and strategize with

clients, have a detailed knowledge of the various products and services across the Vestcom

Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper

marketing teams and retailer merchandising and pricing stakeholders. This role oversees and

supports the event execution process and coordination of VMS campaigns, as well as identifies

and enables continued process improvement and fosters adoption of key Vestcom tools for the Walgreens account.

Key Areas of Responsibility

This role will independently own and manage all assigned duties with support from assigned

Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all

necessary customer contacts. Will report into the Commercial Sales organization and will be

responsible for providing input into and executing the strategic account plan developed by the

Commercial Sales management team. Will also work closely with Vestcom’s other Vestcom

Media Solutions teams: Client Experience, IT, Creative, product delivery and other teams across

all Vestcom solutions and customer deliverables.

● Business Planning

o Partner with Sales Directors to plan key client deliverables for the quarter, calendar

year

o Support Sales Directors on new business initiatives as requested

o Support meeting preparation with CPG/Retailer analysis on YTD volume and

engagement

o Customize VMS sales presentation decks to support given sales opportunity

o Generate leads on New Item support, digital overlays and shopper theme campaigns

as needed for assigned retailers

o Effectively trouble-shoot client questions/concerns by engaging internal team

members as needed

o Take lead on meeting follow-up (written), issue reports and next steps, create timelines

and task lists as needed

o Build retailer and CPG relationships to cultivate sales opportunities and advise VMS

/Sales team of any relevant organizational changes, announcements or guidance

● Program Management

o Remote or on-site owner and expert for the internal contacts and campaign process for

VMS events and programs. Develop and maintain working relationships with both

client and Vestcom internal event execution stakeholders. Maintain a professional

written and verbal communication both internally and externally

o Maintain regular communication across the VMS assigned team. This includes but is

not limited to Sales team & Sales leadership for account-specific items, as well as

Delivery Leadership & peer Account Managers for execution and process

improvement

Bachelor's degree in business, marketing, or related field preferred

● At least 3+ years related business experience and/or training; or an equivalent

combination of education and work experience. Previous media/retail promotions industry

experience preferred

● Excellent oral, interpersonal and written communication skills. Must be able to participate

and effectively present information to large and small groups, to clients, employees, and

management

● Be able to work independently, effectively problem solve and exhibit strong analytical skills

● Experience to lead client calls and effectively collaborate with internal teams

● Possess a high service level orientation, outstanding attention to detail, strong sense of

urgency and the ability to meet deadlines under pressure

● Be well-organized and able to perform duties with minimal supervision as this position

requires working from a home-based office

● Ability to show proficiency in the following computer applications: Google Workspace, MS

Office, including Word, Excel and PowerPoint

● Ability to embody and reflect Vestcom’s core values

Additional Requirements

● Travel may be required as needed to support clients

● Compliance with Company policies concerning maintaining a drug free workplace is required

● Compliance with all Company policies is required including all safety policies and procedures

The salary range for this position is $75,000- $100,000 / year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative.  Avery Dennison reserves the right to modify this information at any time, subject to applicable law.  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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