Media Planning Manager

1251 - Media Planning Manager - MFG - Client Teams

About WPP Media

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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Media Planning Manager for B2B will work across Google Cloud Platform and Google Workspace. They are responsible for working hand-in-hand with Activation to ensure client budgets are used optimally via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns. They support senior team members on the day-to-day management of media plans and their proper implementation, working to fulfil agreed media objectives in the context of changing market conditions. They demonstrate strong working knowledge of the overall media landscape and available research, using these to inform planning recommendations.

Essential Functions/Responsibilities:

• Support senior media planners to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects.

• Conduct audience research to determine and support planning recommendations, and should be comfortable working with GWI.

• Allocate budget appropriately between channels.

• Support senior media planners and Activation with forecasting requests and work with them to analyse the accuracy and actualise previous campaign data.

• Contribute to clear briefs to Activation and collaborative sessions to deliver these.

• Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.

• Own the overall plan (as shared with clients) and related management of campaign finances on internal tools.

• Maintain the testing plans and supporting material.

• Own the delivery of digital campaigns from briefing through to end of campaign reporting.

• Develop strong relationships with our clients and become the lead contact for the digital campaigns you run.

• Create and manage cross-channel reporting templates and present weekly status slides to the client ensuring accuracy is maintained and insights and actions are followed up on.

• Collate and quality assure in-channel Activation reports, and develop insights and recommendations for the weekly cross-channel report.

• Take responsibility for the collaboration and delivery of creative specs.

• Meet with relevant B2B vendors and have a relevant point of view on their offering.

• Contribute to case studies that can be shared internally as learning and best practice.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.

• Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

• Forecast expected outcomes of campaigns and manage spend accordingly.

• Basic spreadsheet capability (VLOOKUP, Pivot Table) are a must.

• Superior presentation design skills, in slides or document format.

• Understanding of industry standard media research tools (GWI).

• Sound written and verbal communication skills, with the desire to learn and advance.

• Excellent organizational skills, close attention to detail and ability to quality control work.

• Ability to adhere to deadlines.

• Superb client relationship and management skills.

• Proven problem solving and decision making skills.

• Ability to work independently and to collaborate in a team environment.

• Skilled in quantitative reasoning.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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