Media Planning Internship

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Media Planning Intern

We are seeking a curious Media Planning Intern to join our dynamic team in Milan. This role offers an exceptional opportunity to gain hands-on experience within a core media planning unit, collaborating on campaigns for our most important clients. You will acquire comprehensive knowledge of media planning, from strategic development and campaign management to performance analysis, while actively contributing to projects that deliver measurable client success.

Activities

• Provide essential support in the planning phase, including gathering market intelligence, researching audience insights, and assisting with media channel selection based on campaign objectives.

• Actively support the team in monitoring campaign performance, identifying opportunities for optimization, and contributing to post-campaign analysis to derive actionable insights.

• Prepare comprehensive quantitative and qualitative reports, and assist in interpreting data trends to inform strategic adjustments.

• Collaborate closely with Communication Planners, supporting in-depth campaign analysis and contributing to the formulation of data-driven recommendations for future media strategies.

About You

• Currently enrolled in a Bachelor's degree program (or equivalent cultural background/academic pursuit), preferably in Economics, Marketing and Communication, or Foreign Languages, with an anticipated graduation date within [e.g., 1 year].

• A data-driven mindset and genuine curiosity for understanding market dynamics and consumer behavior through data, with an eagerness to learn how to translate findings into strategic recommendations.

• Genuine interest for media and advertising.

• Excellent command of both written and spoken English, as you will actively engage with international clients and campaigns. Fluency in Italian is also required.

• Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

• Any knowledge of media research tools (e.g., audience measurement platforms, competitive intelligence software) or ad-serving platforms will be considered a significant plus.

Skills and Behaviors

• A rapid and eager learner, adept at quickly applying new knowledge and insights to daily tasks and evolving media challenges.

• An exceptional team player, demonstrating an excellent attitude for cross-functional collaboration and actively contributing to a shared vision.

• Possesses meticulous attention to detail and a strong results-oriented approach, ensuring accuracy and contributing to the successful achievement of campaign objectives.

• An articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing, within the team and when supporting client-facing activities.

• Driven by passion for the media industry, demonstrating high motivation and commitment to achieving individual and collective goals.

• Highly proactive and organized, with an emerging ability to manage multiple tasks concurrently and contribute effectively to various project streams under guidance.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.