Media Planning Business Director

1181 - Media Planning Business Director - Client Teams

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

The Role requires an expert in traditional media with detailed knowledge of the digital landscape. The focus of this role is to deliver efficient, innovative and strategic cross channel plans and show how online and offline can complement each other. Planning responses will need to show how we are delivering on the relevant DR KPIs as well as a strategic approach to innovation to ensure the client adjusts to the ever changing media landscape. Alongside the day to day DR planning the successful candidate will need to show how this is done in context of the overall EE media plan and aligned with brand activity. This gives exposure across all EE products Broadband, Mobile, and New Verticals

Media Planning Business Directors lead a team of planners, inspiring innovation and great thinking in media planning across multi-practice client teams. The successful candidate will be the ultimate owner of the media plan recommendation, weekly reporting reviews and campaign PCA, they work with the team to ensure communication to the client is clear, compelling and of a high standard. The Media Planning Business Director holds close client relationships and is the primary face of Essence’s Media Planning product for those clients. They are ultimately responsible for campaign performance and the delivery of business-enhancing insights. They foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.

Essential Functions/Responsibilities:

• Oversee and quality assure all deliverables produced by junior team members, particularly ensuring the high quality delivery of tactical response presentations, in-flight reporting, insightful post campaign analyses and clear and considered briefings to Activation.

• Take a lead role in client presentations, orchestrating the team as appropriate.

• Take responsibility for campaign performance against intended outcomes.

• Collaborate closely with the Strategy team, where applicable, on responses to brief.

• Collaborate with the Analytics team to develop client Learning Agendas.

• Work with Data Strategy to tie first party data in to planning.

• Be the point of escalation for team issues (within and outside of the team).

• Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving Essential satisfaction.

• Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.

• When appropriate, play a key role in new business pitches.

• When required, drive the success of new client onboarding, alongside Client Services.

• Identify and build out two case studies per year suitable for external recognition and award submissions.

• Line manage 2-4 direct reports and support a wider team with career development and Essential satisfaction.

• Support the regional practice lead with development of the media planning product.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.

• Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Competencies (specific knowledge, skills and abilities):

• Ability to translate business and marketing KPIs to appropriate media KPIs.

• Superior presentation design skills, in slides or document format.

• Ability to represent and advocate for Essence, internally and externally.

• Strong public speaking skills and excellent written ability.

• Expertise in industry standard media research tools (Comscore, GWI, TGI, YouGov).

• Understanding of and previous experience working with econometric models and implementing insights to drive positive results

• Experience working on customer focussed campaigns preferably delivered in addressable channels via a DMP

• Excellent organizational skills, close attention to detail and ability to quality control work.

• Ability to adhere to deadlines and project manage multiple campaigns.

• Superb client relationship and management skills.

• Development and maintenance of productive relationships with vendor partners.

• Proven problem solving and decision making skills.

• Ability to work independently and to collaborate in a team environment.

• Skilled in quantitative reasoning.

• Knowledge of test and learn approaches across all ATL media channels that deliver on KPIs

• Strong Excel skills to interpret data for analysis purposes and deliver clear actionable insights/optimisations

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.