Media Planner

Who You Are:

A self-starter, an achiever and a quick learner, you have a great can-do attitude, are curious and reliable. You persist through challenges and obstacles, breaking down barriers to drive positive momentum and keep those around you actively engaged and motivated.

The Media Planner for the West Region on the Nissan team is able to learn quickly, perform tasks accurately and in a timely manner. You are a vital part of a team that works together to seamlessly deliver innovative, creative and data driven marketing plans for Nissan.

You have begun a career in Media Planning and have experience or familiarity using industry media planning tools: Media Ocean/DDS, Media Tools, Scarborough/MRI Research, etc. You are fluent in mathematical concepts (Excel, pivot tables, charts, multiple formulas, media math) and the ability to translate data into well-articulated ideas. To be successful in this role, you must demonstrate a collaborative and adaptable work ethic, reflecting a professional and constructive manner and solution-oriented approach.

Position Summary:

• Day-to-day responsibilities include creating flowcharts, media authorizations, buy authorizations, budget reports, media package POVs, daily interaction with Business Leadership team and other media-related reporting plus media research

• Develop solutions to moderately complex problems

• Effectively interact with Nissan Regional marketing staff, internal regional account team and media strategy team

• Develop and implement media campaigns including digital, video, audio, and OOH from pre-planning stages to post-campaign reporting

• Develop and present recommendations, evaluations, POVs and media analyses to Business Leadership and ultimately clients

• Organize, implement and control the day-to-day media planning development process including coordination with Associate Media Planner

• In addition to planning local DMA based media tactics (Linear TV, Connected TV, Radio, Digital Audio, and OOH and Print), you will have experience with planning digital media (Paid Search, programmatic and direct display, social and online video) along with interpreting results data and drawing insights.

• Work with internal digital media team to integrate digital objectives and strategies into overall plans. Have an understanding of digital media best practices and trends.

• Work with the OMD buying team, providing buying specifications, monitor development and review media buys and post-buy analyses.

• Teach and mentor Associate Media Planner, providing one-on-one communications and training sessions to help develop and grow skill set.

Who We Are:

We are a modern, integrated agency created and managed by TBWA to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within the TBWA collective. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, TBWA is known for its long history of famous creative campaigns for some of the world’s greatest brands, powered by our trademarked Disruption® methodology.

TBWA\Chiat\Day Values

Good enough is not enough.

Grab an oar.

Be more human.

Play like a pirate.

Doing the brave thing is about courage.

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

Location:

Given the nature of our Media team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to Los Angeles, in the near future (first 60 days of employment).

The annual salary range for this role is $50,000 - $60,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.