Media Lead

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Media Lead specializing in Offline Media Planning, you will play a pivotal role in shaping and executing high-impact media strategies for our diverse client portfolio. Operating with a significant degree of autonomy, you will be responsible for leading the planning, implementation, and optimization of all offline media campaigns (TV, Press, Radio, Addressable). Your expertise will directly contribute to client growth by delivering innovative and effective media solutions, enhancing brand visibility, and driving measurable results. This role requires a strategic thinker with proven leadership skills, capable of inspiring a team and fostering strong client relationships.

Key Responsibilities

• Managing high-level relationships with Marketing and Media departments of assigned clients, acting as a trusted strategic advisor and ensuring deep alignment with their business visions and expansion paths.

• Leading the definition of innovative communication strategies, promoting the adoption of cutting-edge agency tools, technologies, and pioneering new approaches in media planning and execution.

• Driving the integration and strategic application of Digital Media, Tech, and Martech solutions into client strategies, ensuring a full-funnel approach and fostering digital transformation.

• Managing strategically the budget of assigned brands, identifying and meeting unmet client needs, and defining success through key performance indicators related to client satisfaction, value delivery, and business growth.

• Coordinating daily interactions with internal agency functions (Strategic, Digital, Technology, Commercial) and ensuring seamless collaboration and leveraging the WPP network's diverse capabilities for maximum client impact.

• Overseeing complex problem-solving initiatives, integrating cross-disciplinary insights to arrive at strategic solutions, and serving as a principal advisor on risk, steering organization-wide initiatives that improve risk identification and assessment.

• Conducting advanced competitive analysis to inform strategic recommendations and position clients for market differentiation.

• Supporting the Client Director in developing innovative projects and contributing to fostering a culture of continuous learning and talent development within the team.

Requirements

• A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus on Pharma or FMCG clients.

• Degree or equivalent cultural background.

• Fluent English is Mandatory (C1).

• Demonstrated expertise in strategic media planning and a deep understanding of the evolving digital, tech, and martech landscape.

• Proven track record in developing and implementing full-funnel digital strategies.

• Exceptional client advocacy and negotiation skills, with a history of shaping client engagements and optimizing business success.

• Strong strategic and commercial acumen, with the ability to identify growth opportunities and drive value for clients and the agency.

• Previous experience in a strategic role or a strong strategic component within past position will be considered as a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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