Media Coordinator - AdFarm

AdFarm, a 40+-year-old agri-marketing business whose PURPOSE is to be a catalyst for the advancement of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—toward our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer. We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research.

Our clients all share a central focus in agriculture and food but range from multi-national corporations to start-ups in seed, crop protection and fertility, agtech, animal health, equipment and more. If you have experience working with this type of client—or want that experience—this role will be a great fit. 

You will love it here if you follow these GUIDEPOSTS:

 Are you being agile? Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

 Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem. Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

 Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor, and your team.

As the Media
Coordinator, you’ll play a key role in supporting the execution of media campaigns from planning through to completion.

Accountabilities Include:

·        Project Coordination

·        Production Support

·        Media Trafficking

·        Tracking & Placement Management

You’ll have success here if you value clear processes and feel qualified to do the following things:

Delegate tasks across internal teams to ensure projects move forward efficiently

Facilitate clear, timely communication between media, creative, and account teams

Prepare and maintain project status and updates

Keep stakeholders informed on progress, risks, and key milestones

Coordinate the development and delivery of media assets across multiple channels

Ensure all creative materials meet platform specifications and deadlines

Collaborate with internal teams and external partners to keep projects on track

Maintain organized records of assets and campaign materials

Traffic paid media campaigns to external vendors

Manage ad server inputs, ensuring accuracy of placements, creative, and timing

Troubleshoot issues and make updates as needed to ensure campaigns run smoothly

Work closely with media planners and buyers to execute campaign details

Monitor campaign placements to ensure correct delivery and performance

Implement and validate tracking tags, pixels, and URLs

Maintain accurate tracking documentation and reporting logs

Assist in identifying and resolving discrepancies in campaign delivery

Assist in purchasing of media and sending out insertion orders as needed

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

Post-secondary education in Marketing, Advertising, Communications, Business, or a related field preferred

Diploma or Certification in Media, Digital Marketing, or Project Management is considered an asset

Equivalent combination of education and hands-on experience in media coordination or campaign execution will also be considered

Strong attention to detail and organizational skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Familiarity with digital media channels, platforms, ad servers, or trafficking tools is an asset

Clear communication and a proactive, problem-solving mindset

Experience in marketing, advertising, or media coordination preferred 

All employees will receive benefits (health, dental, vision, life and disability through a cost shared premium model), an automatic 3% RRSP contribution on an annual basis, Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.