Media Activation - Google India

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are currently looking for a Manager - Media Activation to join us. The Media Activation team is a group of accredited digital practitioners who are responsible for executional excellence and delivering industry leading benchmarks. At WPP Media APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

This person will play an integral role in the day-to-day running of a busy client account (or accounts). They will be required to work with the line manager to help oversee more junior team members with the overall aim of delivering flawless paid media campaigns for clients. The ideal candidate is someone with good working knowledge of paid advertising across one or more of the key paid media channels (Google ads, Facebook, Instagram, Twitter, Snap, TikTok etc). This person will also be required to develop relationships with clients, suppliers, and other stakeholders, becoming a trusted voice for all things paid media.

Key Responsibilities:

• Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts.

• Account Managers have several key areas of focus, these include Campaign Management

• Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.

• Responsible for end-to-end set up of paid media campaigns across all the relevant platforms (and working with junior team members to assist them with this task as necessary).

• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to define best practice standards.

• Responsible for monitoring campaign performance and pacing to ensure all activity delivered as expected. Troubleshooting and optimizing campaigns in order to improve performance as necessary.

• Working with Managers , Executives, Sr. Executives and the Global Hub team to produce detailed & accurate weekly/monthly campaign performance reports. Leading client calls to present results as necessary.

• Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalize/mitigate these trends as necessary.

• Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.

Client & Partner Management:

• Acting as a key social point of contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.

• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.

• Building and maintaining relationships with the key media partners including Googleads, Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management:

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.

• Able to communicate clearly and in a timely manner with internal and external stakeholders as required through email, chat, video and in-person. Leading presentations where necessary.

• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community. Leading by example to motivate and encourage those with less experience.

Skills and Experience:

We are looking for a candidate who can display the following attributes:

• The successful candidate should have 4-7 Years of experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.

• Extensive experience setting up and optimizing paid social campaigns across a number of the key Biddable platforms (Google ads, Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).

• Experience planning large-scale paid media campaigns, preferably across a mix of brand and organic boosting objectives.

• Experience compiling detailed and insightful end of campaign reports & presentations.

• Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.

• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

• Some experience line managing individuals and/or helping to train others across paid media would be preferable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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