Measurement Supervisor

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Choreograph:

Choreograph, part of WPP, is on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world

Role Summary and Impact

We are seeking a highly experienced and strategically-minded Measurement Supervisor specializing in Marketing Mix Modeling (MMM). This is not merely an analytical role; it is a pivotal position that will see you act as a true strategic partner for our high-profile clients.

You will be responsible for the end-to-end vision of developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions.

Key Responsibilities:

• MMM Architecture and Development: Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients, ensuring methodological rigor and practical applicability.

• Strategic Analysis and Storytelling: Go beyond the numbers, interpreting model results to identify the strategic "so what?". Build persuasive data-driven narratives and present clear, actionable recommendations to senior stakeholders (Marketing Managers, Media Directors, and C-level executives), including in international contexts.

• Client Consulting and Partnering: Serve as the technical and strategic point of contact for clients, managing expectations, delving into their business needs, and providing expert advice on optimizing media investments and campaign effectiveness.

• Best Practices & Innovation: Actively contribute to the development and implementation of new methodologies, techniques, and best practices in media performance analysis and MMM, exploring the adoption of cutting-edge tools and libraries (e.g., Google Meridian, Meta's Robyn).

• Cross-functional Collaboration: Operate in close synergy with Data & Tech colleagues and also internal Strategy & Planning and Media teams across various WPP group agencies, acting as a bridge between quantitative analysis and strategic application.

• Mentorship and Internal Development: Provide technical guidance and informal mentorship to more junior colleagues, fostering an environment of learning and growth within the Measurement & Analytics team.

• Project Management: Oversee and coordinate modeling-related project activities, ensuring deadlines are met and quality objectives are achieved.

Requirements

• Academic Background: Master's degree in Statistics, Quantitative Economics, Mathematics, Computer Science, Management Engineering, or related quantitative fields. A Ph.D. will be considered a significant plus.

• Proven Experience: At least 6+ years of practical and significant experience in the construction, validation, and presentation of Marketing Mix Models (MMM) or in data-driven strategic consulting/advanced analytics roles, preferably within media agencies, consulting firms, or companies with a strong focus on media effectiveness.

• Advanced Technical Expertise:

• Advanced proficiency in statistical programming languages such as R and/or Python.

• Solid knowledge and practical experience with statistical modeling techniques: multiple linear regression, time series analysis, Bayesian models, and causal inference concepts.

• Ability to work with complex and large datasets, extracting and manipulating data from various sources.

• Commercial and Strategic Mindset: A proven ability to not get lost in technicalities but to extract the "so what?" for the business, transforming it into clear and compelling strategic recommendations for high-level decision-makers. An innate ability to connect data analysis to client business objectives.

• Communication and Consulting Skills: Excellent presentation and communication skills, both written and verbal, with the ability to simplify complex concepts for non-technical audiences and influence strategic decisions.

• Data Visualization: Strong ability to create impactful data visualizations and effective storytelling for senior client presentations.

• Language: Excellent command of English (written and spoken) is essential. You will be required to interact with international teams, consult global technical documentation, and potentially present projects to international stakeholders.

Bonus Points (Differentiators):

• Direct experience with modern open-source MMM libraries such as Google Meridian.

• Knowledge of other media effectiveness measurement methodologies (e.g., multi-touch attribution, A/B testing).

• Familiarity with data visualization platforms like Tableau, Power BI, or Data Studio.

• Previous experience in an agency or consulting environment with exposure to multi-sector clients.

Why Join Us:

• Global Impact: You will have the unique opportunity to influence the strategic decisions of leading global brands.

• Constant Innovation: You will work in a cutting-edge team applying the latest data analysis techniques and technologies.

• Professional Growth: We offer a stimulating professional growth path, with continuous development opportunities and access to top-tier resources and training within the WPP network.

Dynamic Environment: You will be part of a collaborative, international, and results-oriented environment where your voice and ideas matter.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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