MarTech Optimisation Manager

We’re looking for a technically sharp, hands-on MarTech Optimisation Manager to help us get the very best from our marketing technology stack. You’ll make sure our campaigns are seamlessly connected from a data and technical perspective — so we can track, measure and optimise performance across every channel.

If you’re someone who understands how the plumbing behind great marketing influences its performance — from tagging and cookies to deep links and data flows — and you love turning that knowledge into measurable impact, then this is the role for you!

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.

We’re a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.

Tell me more

• Own the business requirements for integration and configuration of our marketing technologies across the operational and technology stack, to ensure optimised business processes and performance.
• Make sure every campaign is correctly tagged, tracked and connected — from click to conversion and beyond.
• Partner with our architecture and engineering teams to define demands on new and existing technologies, and how they should be implemented to meet our business goals
• Work closely with data and tech teams to define tracking requirements, event schemas and attribution frameworks.
• Support CRM and acquisition teams with set-up of journeys, deep links and automation triggers.
• Troubleshoot tracking, tagging and data capture issues, getting to the root cause and fixing them fast.
• Establish clear governance around naming conventions, tagging standards and documentation.
• Continuously look for ways to optimise our stack, improve performance insight and drive better return on investment.

What you’ll need

• Experience in marketing operations, martech or digital marketing, ideally in a performance-focused environment.
• Hands-on experience with tools such as Braze, Tealium, Branch or Snowflake.
• Strong understanding of cookies, tagging, event-based tracking and attribution frameworks.
• Practical experience raising tracking requirements, implementing tags and validating data flows.
• Confidence working with data, engineering and analytics teams to solve technical challenges.
• A performance mindset — always looking at how tracking, optimisation and data capture can drive better results.

The extra details

Role type: Permanent
Location: London hub (2-3 days per week) & your home space

Salary: £55,000 - £60,500 plus bonus - We're putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers. We'll offer a salary that matches your skills, always aiming for room to grow.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list – it's your ticket to an extraordinary career and life. Think unlimited leave for your globe-trotting dreams, a “Screw it, let’s do it” pot to enjoy being you, and a learning budget to fuel your curiosity. We’ve got your back with top-notch health care, family support that goes the extra mile, a generous pension with up to 10% employer contribution, life insurance, and the option to go electric through our EV scheme. From flexible volunteering to investing in your future, we’re not just offering a job – we’re inviting you to join a community that celebrates your whole self.
Closing date: 17 March 2026

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.

Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!