MarTech Lead

MarTech Lead

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers arrange “me time” moments, we’re in the business of helping people thrive and feel fantastic.

Working in an ever-changing scale-up where things are messy and resources are limited isn't for everyone. If you thrive in a stable environment with big budgets, clear processes, and structures then, if being honest, we’re probably not for you. However, if you love bringing order to chaos, inventively solving problems, and prioritizing your own path within ambiguity, then you're likely to love it here.

The people you’ll like to work with and the projects you'll enjoy impacting:

As a MarTech Lead, reporting to the Head of Customer Data & Technology in our Data and Strategic Analytics team, your mission will be to own and evolve the technical foundation of Booksy’s marketing technology ecosystem - from acquisition through retention.

Starting with Iterable as our core post-conversion engagement platform, you’ll act as the technical owner and primary administrator across our MarTech stack. This includes acquisition platforms such as Meta, Google, TikTok, CRM systems like Salesforce Sales Cloud, our Customer Data Platform (Segment), attribution tools, and third-party integrations.

This is a hands-on, deeply technical role. You’ll design and maintain scalable system architectures, build and optimize API-based integrations, manage data schemas and mappings, and ensure clean, reliable data flows that power personalization, reporting, and customer journey orchestration.

You’ll be the go-to technical partner for marketing, working closely with engineering, data, product, and growth teams to translate business requirements into robust technical solutions. As the function matures, you’ll define the MarTech roadmap and begin to mentor and lead a small team, starting with a MarTech Administrator, to scale capability and impact across the organization.

Requirements:
Requirements
Essentially, to ensure you succeed in this role you’re going to need…

• Strong experience owning and operating marketing technology platforms, including Meta and Google Ads, analytics tools (for example Google Analytics), engagement platforms like Iterable, CDPs such as Segment, and CRM systems like Salesforce.
• Strong technical expertise with APIs, data mapping, data structures, and SQL, with a proven track record of building and maintaining platform integrations.
• Experience integrating acquisition platforms, CRMs, CDPs, and MAPs into a cohesive, scalable MarTech ecosystem.
• Proven ability to translate marketing and business needs into technical requirements, and to clearly explain technical solutions to non-technical stakeholders.
• Experience owning platform performance, monitoring health, troubleshooting issues, and continuously optimizing workflows and system reliability.
• Confidence acting as the internal escalation point for MarTech issues, change requests, and technical problem-solving.
• At a minimum, conversational English language skills. Why? English is our company language and is used for any business-wide communications, so we need you to be able to speak English to feel like an integrated part of Booksy.

It will also help you to have…

• Experience working with Salesforce Sales Cloud and or Marketing Cloud.
• Familiarity with data governance, schema design, and best practices for data quality, integrity, and compliance.
• Previous leadership or mentoring experience, with the ambition to grow and manage a MarTech function.
• Experience partnering closely with product and engineering teams, influencing prioritization and delivery.

Benefits:
Some of the benefits we offer are:

• This is a fully remote position. We take pride in being a globally distributed team.
• A generous holiday allowance of 26 days plus public holidays.
• Access to a global learning and development program, wellness benefits, and discounts across partner platforms.

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role – but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application – it won’t affect your chances in any way. If you have questions, just drop us a note – we’re happy to explain more.

Our Diversity and Inclusion Commitment:
We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.

Kindly submit your application and CV in English to ensure it is successfully reviewed.