MarTech Analytics Lead

GUT is an award-winning global creative network powered by Globant . We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We are actively seeking a highly skilled and experienced Martech Technical Analyst to join our dynamic and growing team. The ideal candidate will possess a strong technical background in digital analytics configuration and implementation, with proven expertise in data layer design, tag management systems, and enterprise analytics platforms. This role requires a detail-oriented professional capable of translating business and measurement requirements into accurate technical implementations, ensuring data quality, consistency, and reliability across the digital analytics ecosystem through hands-on execution and close collaboration with development and marketing teams.

Key Responsibilities and Required Skills
This role demands a comprehensive blend of technical expertise and analytical prowess. The successful candidate must demonstrate proficiency in all of the following core areas:
Core Responsibilities
Design, implement, and maintain scalable and well-structured data layers aligned with business, marketing, and analytics requirements.
Configure and manage tracking implementations using tag management systems such as Google Tag Manager (GTM) , Tealium iQ , and Adobe Data Collection .
Implement and maintain digital analytics platforms including Google Analytics 4 (GA4) and Adobe Analytics , ensuring accurate event-based measurement.
Translate functional and business requirements into detailed technical tracking specifications and implementation documentation.
Collaborate closely with development, product, marketing, and data teams to ensure correct deployment of analytics solutions across web and mobile environments.
Validate, debug, and troubleshoot tracking implementations using browser developer tools, network inspection, and platform-specific debuggers.
Ensure data quality, consistency, and compliance across analytics implementations.
Support analytics governance processes, including version control, change management, and documentation.
Stay current with analytics platform updates, industry best practices, and emerging measurement technologies.
Required Skills
Strong technical knowledge of digital analytics implementation frameworks and event-based tracking models.
Hands-on experience with data layer architecture and implementation .
Experience working with Tag Managers as Google Tag Manager, Adobe Data Collection (Launch) and/or Tealium Tag Management .
Solid experience with Google Analytics 4 (GA4) and/or Adobe Analytics .
Strong analytical and problem-solving skills with high attention to detail.
Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.
Preparation of technical documentation for implementation, labeling, and tool integration
MarTech Ecosystem Knowledge

Experience with web and mobile app analytics implementations .

Knowledge of consent management platforms (CMPs) and privacy regulations (GDPR, ePrivacy).
Familiarity with Customer Data Platforms (CDPs) or marketing automation tools.
Experience working in agile or scrum-based delivery models.

Previous exposure to analytics QA processes or data validation frameworks.

Communication and Soft Skills
High level of proficiency in English, both written and verbal, for effective communication with internal and external stakeholders.
Desirable Experience
2+ years of experience in digital analytics implementation , technical analytics, or MarTech-related roles.

This job can be filled in Madrid #LI-Hybrid.

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide .