Marketplace Media Lead

WHAT YOU'LL DO

As the Marketplace Media Lead, you contribute to added customer value, a strong brand and increased sales by driving the regional media strategy and tactics. You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work by driving marketplace media strategy from a regional perspective, setting regional budget, tactics & relevant media agency relationships to drive customer, brand and sales goals with emphasis on digital growth.

You have strong commercial focus, customer-focused, and strong interest in customer behavior and sales drivers, with proven ability to drive results and work towards goals. You connect with teams through an insight-driven approach with high strategic and operational competence in all media channels and touchpoints. You are excellent at effectively managing multiple internal and external stakeholders.

Key responsibilities

• You are responsible for proposing marketplace media directions, securing marketplace sync and alignment of all customer communication touchpoints within media, based on global media strategy and regional/local customer & media insights
• Secure media communications plan set in line with customer goals, target audiences and media channel guidelines by setting and driving optimal media mix and maximizing media efficiency across paid reach, performance and owned media.
• Deep understanding of e-commerce platforms and marketplaces and specialized niche platforms, and its intricacies of each platform, including their algorithms, advertising options, and best practices for product listings and optimization.
• Make data-driven decisions based on analysis on market growth potential to enable trade-offs in the long- vs short-term media customer activation budget.
• Identify and drive customer growth potential, infusing insight into media investment tactics.

Please refer to the attached role description for further details

WHO YOU'LL WORK WITH

You drive the goals forward by collaborating within Media team, relevant cross functional stakeholders, and other colleagues in the Customer Activation & Marketing team.

WHO YOU ARE

To be successful in the role as Marketplace Media Lead, you should have strong commercial focus and proven ability to drive results and work towards goals. You connect with teams through an insight-driven approach with high strategic and operational competence in all media channels and touchpoints. You are an experienced manager in leading media teams and have a proven track record of achieving both short and long-term results.

• Marketing, communication or business degree/relevant qualifications
• Extensive knowledge of Marketplaces and other relevant performance channels operations and algorithms (SEM, Social, Affiliate, Display)
• Good understanding of SEO, paid search & keyword optimization
• Strategic experience of digital channels and their role in customer acquisition & retention
• Operative performance channels experience and knowledge of ad platforms tools and systems
• At least 5-7 years of working experience in above areas

Please refer to the attached role description for further details

WHO WE ARE​​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​ 

WHY YOU’LL LOVE WORKING HERE ​​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​​ 

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

This is a full-time position, reporting to the Media Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India and requires existing permit to work in India.

Apply by sending in your CV in English as soon as possible, but no later than February 18th, 2026. Due to data policies, we only accept applications through career page.