Marketing Team Lead (Performance)

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

What you´ll do: :
• You will guide and support a lean team, setting clear priorities and ensuring strong execution and accountability.

• You will own and drive the performance of key marketing channels (paid social, paid search, CRM), with a clear focus on revenue, ROI, and contribution margin for the Netherlands Market.

• You will plan, execute, and optimize full-funnel campaigns, constantly evaluating performance and reallocating budget based on data and impact.

• You will take ownership of marketing spend, making smart, data-driven decisions on where and how much to invest to maximize returns.

• You will work closely with the Country Manager and Business Development team to align on pricing, promotions, and commercial strategy.

• You will collaborate with global and local teams (website, creative, CRM) to test and scale initiatives that drive traffic, conversion, and revenue.

• You will continuously monitor performance metrics (e.g. ROAS, CAC, conversion rate, contribution margin) and translate insights into actionable improvements.

• You will test new channels and ideas in a structured way, running controlled experiments and scaling what works.

Who we´re looking for: :
• You have some leadership experience (managing a small team or leading projects and stakeholders), and are ready to take on more ownership.

• You have 4+ years of experience in marketing, with a strong focus on performance marketing and measurable business impact.

• You have hands-on experience managing and optimizing paid channels such as paid social, paid search, and/or CRM.

• You have owned or significantly influenced marketing budgets and can clearly explain how your decisions impacted revenue and ROI.

• You are highly data-driven and comfortable making decisions based on performance metrics rather than intuition alone.

• You bring a strong commercial mindset and understand how marketing connects to pricing, margins, and overall business performance.

• You have some leadership experience (managing a small team or leading projects and stakeholders), and are ready to take on more ownership.

• You are proactive, assertive, and comfortable challenging ideas to drive better outcomes.

• You are fluent in English, Dutch speaker is a plus.

What we offer: :
• Discounts on our top-notch products;

• The opportunity to collaborate with multinational teams;

• Exciting events that aren't just team-building exercises but opportunities to create epic memories;

• All the tools you need to grow and ownership from the beginning;

• Pet-friendly environment where you can bring your furry desk buddy.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.